I.Dentity
Hold, shape, model,
straighten, define
Framesi research gives you a range of high technology products, designed to support the more rapid and innovative transformations, with three great features:
1 - versatility
with I.DENTITY you can invent infinite looks, using either single products or having them interact with extremely personalized applications.
2 - protection
each I.DENTITY product offers you the most spectacular performance with total respect for your hair’s health. Thanks to advanced technological formulas, the hair is wrapped in a protective, moisturising, conditioning film keeping it soft and flexible.
3 - multi-purpose
I.DENTITY a line that is perfect in the salon, enhancing professional creativity, and irreplaceable at home, giving your imagination all the space it needs in a really simple way.