Framesi research gives you a range of high technology products, designed to support the more rapid and innovative transformations, with three great features:
with I.DENTITY you can invent infinite looks, using either single products or having them interact with extremely personalized applications.
each I.DENTITY product offers you the most spectacular performance with total respect for your hair’s health. Thanks to advanced technological formulas, the hair is wrapped in a protective, moisturising, conditioning film keeping it soft and flexible.
I.DENTITY a line that is perfect in the salon, enhancing professional creativity, and irreplaceable at home, giving your imagination all the space it needs in a really simple way.