BY
- BE YOU -
FAST FASHION STYLING

The exclusive finishing & styling line
that enhances the hairdresser's skills
and gives each woman a truly personal style.
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Overview




CREATE, SHAPE FINISH

Hair is pliable and stimulating in a hairdresser’s hands. For the best result, BY proposes a three-stage service.

CREATE
Prepare the base
SHAPE
Shape the locks
FINISH
Fixes, controls and enhances
CUTTING LOTION
EXCLUSIVELY PROFESSIONAL



OVERVIEW  BY




THE THREE STEPS FOR A
PERFECT HAIRSTYLE

In order to achieve the best result, both at the salon and at home, BY offers a three-stage service:

CREATE
To prepare the base by giving definition, texture and support to wet hair with: Create Curl, Create Smooth, Create Volume.

SHAPE
To shape the locks, sculpt the volume and improve the texture of dry or semi-dry hair.

FINISH
To fix, control and enhance the final result. To sign the creation with the touch that highlights ​​it.

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EXPERIENCE THE ITALIAN CREATIVITY

Italian creativity is born from the artisan excellence of a production process always inspired by attention to detail.

Warm, authentic, essential and modern, BY - Be You is the perfect synthesis between the concept of Italian style and contemporary functionality, which requires a prompt approach to fashion with constantly excellent results.

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