COURSES & AREAS
Creativity, winning competitiveness, professional development. Unique resources to keep the hairdresser's skills at their best.




TECHNICAL AREA
3D CHROMATIC LAYERING
LEVEL INTERMEDIATE



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THE METHOD SEE, WORK 

WORK ON TRAINING HEAD

LENGHT 1 DAY - (MONDAY)

WHAT TO BRING COMBS, BRUSHES, HAIR DRYER, SCISSORS AND CUTTERS, TRAINING HEAD, FLAT IRONS

AVAILABLE FRAMESI PRODUCTS, HAIR COLORING TOOLS, STRIKE4 XL, STOCK

 

THE GOALS

  • Coloring with the pH method
  • Reconstructing the hair with specific coloring products
  • Creating multi-color effects in one easy step
  • Bringing into the Salon a revolutionary technique to create spectacular colors in no time at all
  • Boosting the Salon’s business by improving its time-quality trade-off and selling high-value services



THE PROGRAMME

MONDAY 9:30 am - 05:00 pm

  • The latest color trends and how to apply them in the hair fashion world 
  • STRIKE4 XL dye paper - Technical specifications
  • Hair color that works in just a few seconds
  • Perfectly protected hair: the STRIKE4 XL guarantee
  • The best technical products, chosen for the final result
  • Selling a technical service and making it one of the strengths of your business
BLOND’S SECRETS
LEVEL ADVANCED



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THE METHOD SEE, WORK, STUDY 

WORK ON MODEL

LENGHT 2 DAYS - (SUNDAY and MONDAY)

WHAT TO BRING COMBS, BRUSHES, HAIR DRYER, SCISSORS AND CUTTERS

AVAILABLE THERE FRAMESI PRODUCTS, MODELS, HAIR COLORING TOOLS, STOCK


THE GOALS

  • Specializing in blondes
  • Acquiring the greatest technical expertise in a color that is deeply loved by women but requires in-depth skills
  • Discovering the potentials and reactions of bleaching products
  • Oxygen by Framesi and how to choose it
  • Trendy toners



THE PROGRAMME

SUNDAY 9:30 am - 05:00 pm

  • Hair and hair structure
  • Framesi bleaches
  • DECOLOR B NO DUST
  • DECOLOR B DIAMOND
  • DECOLOR B CREAM PLUS
  • DECOLOR B CLAY LIGHTENER
  • PRO-FORCE
  • Bleaching
  • Color removal
  • Protecting the hair first
  • Toning and custom toning
  • Two technical demos on a model


MONDAY 9:30 am - 05:00 pm

  • Recap of Day One
  • Recap of key concepts
  • Group work on models
  • Presentation of the trainees’ work
COLOR ATELIER 2.0
LEVEL INTERMEDIATE



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THE METHOD SEE, WORK 

WORK ON TRAINING HEAD

LENGHT 1 DAY - (MONDAY)

WHAT TO BRING COMBS, BRUSHES, HAIR DRYER, SCISSORS AND CUTTERS, TRAINING HEAD

AVAILABLE THERE FRAMESI PRODUCTS, EQUIPMENT, HAIR COLORING TOOLS, STOCK


THE GOALS

  • Fashion-led color: studying the new trends
  • The new coloring techniques by Framesi, in tune with the requirements of today’s consumers: top quality, outstanding results, fast service
  • New colors to boost your business



THE PROGRAMME

MONDAY 9:30 am - 05:00 pm

  • Fashion in a world of trendy colors 
  • Season’s techniques by Framesi 
  • The best technical products, chosen for the final result
  • Selling a technical service and making it one of the strengths of your business



CREATIVE SMOOTHNESS
LEVEL ADVANCED



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THE METHOD SEE 

LENGHT 1 DAY - (MONDAY)

AVAILABLE THERE STOCK, NEW


THE GOALS

  • Increasing your technical mastery of straightening techniques
  • Learning how to make the right diagnosis
  • Learning about all the straightening techniques
  • Choosing the right type of Framesi straightener



THE PROGRAMME

MONDAY 9:30 am - 05:00 pm

  • Hair structure
  • Chemical reactions to hair straightening 
  • Technical tips for perfect results
  • Protecting the hair
  • Application and procedure
CREATIVE STRAIGHT & CURL
LEVEL ADVANCED



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THE METHOD SEE, WORK, STUDY 

WORK ON TRAINING HEAD

LENGHT 1 DAY - (MONDAY)

WHAT TO BRING COMBS, BRUSHES, HAIR DRYER, SCISSORS AND CUTTERS

AVAILABLE THERE FRAMESI PRODUCTS, STOCK, TRAINING HEAD, PERMING TOOLS


THE GOALS

  • Learning more about permanent waving
  • Learning more about permanent straightening
  • Discovering the new waving and straightening ranges by Framesi 
  • Specializing in the core technique
  • Learning advanced techniques



THE PROGRAMME

MONDAY 9:30 am - 05:00 pm

  • Hair structure
  • The chemical process that alters the structure of the hair
  • Technical tips for perfect results
  • Next-generation products
  • How to make a creative setting
  • How to create a sleek hairstyle
  • Group work

 

INTENSIVE COLOR
LEVEL ADVANCED



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THE METHOD SEE, WORK, STUDY, MASTER 

WORK ON MODEL

LENGHT 4 DAYS - (SUNDAY-WEDNESDAY)

WHAT TO BRING COMBS, BRUSHES, HAIR DRYER, SCISSORS AND CUTTERS

AVAILABLE THERE FRAMESI PRODUCTS, MODELS, EQUIPMENT, HAIR COLORING TOOLS


THE GOALS

  • Gaining technical expertise about coloring  
  • How to confidently deal with the most difficult cases
  • Exploring all the potentials and possibilities of Framesi color ranges 
  • Exploring the world of bleaching



THE PROGRAMME

SUNDAY 10:00 am - 03:00 pm

  • Skin
  • Allergies
  • The concept of pH
  • Diet
  • Pigments and light
  • Colorimetry
  • The color method by Framesi


MONDAY 9:30 am – 06:00 pm

  • Covering grey hairs
  • Loss of natural hair pigmentation
  • What causes grey hair
  • First hair dye 
  • FRAMCOLOR GLAMOUR
  • FRAMCOLOR 2001
  • FRAMCOLOR 2001 INTENSE
  • FRAMCOLOR ECLECTIC CARE
  • Group work

TUESDAY 9:30 am-08:00 pm

  • Peroxide
  • Bleaching
  • Bleaches
  • DECOLOR B NO DUST
  • DECOLOR B DIAMOND
  • DECOLOR B CREAM PLUS
  • DECOLOR B CLAY LIGHTENER
  • PRO-FORCE
  • Bleaching
  • Color removal
  • Group work

 

WEDNESDAY 9:30 am-05:00 pm

  • Coloring with the pH method
  • Re-pigmentation
  • FRAMCOLOR ECLECTIC
  • FRAMCOLOR ECLECTIC TONERS
  • FRAMCOLOR BOLD
  • FRAMESI COLOR METHOD
  • Group work
START ACADEMY
LEVEL BASIC



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THE METHOD SEE, WORK, STUDY, MASTER 

WORK ON TRAINING HEAD

LENGHT 5 DAYS - (SUNDAY and MONDAY + SUNDAY, MONDAY and TUESDAY)

WHAT TO BRING COMBS, BRUSHES, HAIR DRYER, SCISSORS AND CUTTERS

AVAILABLE THERE FRAMESI PRODUCTS, EQUIPMENT, HAIR COLORING TOOLS, TRAINING HEAD


THE GOALS

  • Laying sound grounds to become a conscious and confident hairstylist
  • Knowing all colors and their secrets
  • Exploring every dimension of Framesi products and methods
  • Building the greatest technical confidence
  • Developing a professional approach to daily work



THE PROGRAMME

SUNDAY 10:00 am-03:00 pm

  • Skin
  • Colorimetry
  • Pigments and light
  • Grey hair
  • Hair coverage
  • Group work


MONDAY 9:30 am-05:00 pm

  • Bleaching and color removal
  • Peroxide
  • Bleaches
  • Re-pigmentation
  • Toning
  • Framesi Color Method
  • Group work


SUNDAY 9:30 am-05:00 pm

  • Perm
  • Permanent waving techniques
  • Setting techniques
  • Hair reconstruction
  • Group work


MONDAY 9:30 am-05:00 pm

  • Faces and facial features
  • Hair volume
  • Blow-dry and styling
  • Perfectly straight 
  • Loose waves
  • Curly waves
  • Brushes, straightening and curling irons
  • Group work


TUESDAY 9:30 am-05:00 pm

  • Skin and shampoos
  • pH
  • Scalp and hair conditions
  • The solutions
  • The Morphosis hair care range
  • The sun: friend or foe?
  • Massaging techniques to improve the effect of the Morphosis hair care range

 

STYLING AREA
CREATIVE LAB
LEVEL ADVANCED



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THE METHOD SEE, WORK

WORK ON TRAINING HEAD

LENGHT 1 DAY - MONDAY (9:30 am – 05:00 pm)

WHAT TO BRING LONG-HAIRED TRAINING HEAD , COMBS, BRUSHES, HAIR DRYER, FLAT IRONS, BOBBY PINS, HAIR CLIPS, HAIR ACCESSORIES

AVAILABLE THERE FRAMESI STYLING AND FINISHING PRODUCTS, STOCK


THE GOALS

  • Creating unique ready-to-wear upswept hairdos, using traditional or unusual techniques and accessories
  • Striking the right balance between context and hairdo 
  • A guide to the world of finishing: sculpting, shaping, styling. Choosing the right product for a perfect final result


CONTENTS

  • Experimenting with upswept hairdos and styling techniques
  • Styling techniques under the teacher’s supervision
  • Learning everything about Framesi styling and finishing products to start selling

 

CUT DIMENSION
LEVEL INTERMEDIATE



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THE METHOD SEE, WORK

WORK ON TRAINING HEAD

LENGHT 6 DAYS - SUNDAY and MONDAY (9:30 am – 05:00 pm)

WHAT TO BRING COMBS, BRUSHES, HAIR DRYER, SCISSORS, SHAVER, CLIPPER, SPRAY BOTTLE

AVAILABLE THERE FRAMESI PRODUCTS, STOCK, TRAINING HEAD


THE GOALS

  • Teaching the trainees how to become cutting specialists and create trendy styles
  • Presenting a quick and accurate step-by-step cutting method
  • Learning the key volumes and mixing them into any style
  • Rediscovering the relationship between cut and technical service


CONTENTS

  • The exclusive cutting method by Framesi, creating the perfect style from plain or multiple geometrical shapes 
  • How to read a cutting pattern
  • A guide to the most difficult techniques
  • Group work: developing a cutting pattern and reproducing it on a training head
  • Haircuts to create a demand for other products

 

EXTREME LEVEL CUT
LEVEL ADVANCED



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THE METHOD SEE, WORK

WORK ON TRAINING HEAD

LENGHT 2 DAYS - SUNDAY and MONDAY (9:30 am – 05:00 pm)

WHAT TO BRING TWO 30cm TRAINING HEADS, ONE 40cm TRAINING HEAD, COMBS, BRUSHES, HAIR DRYER, SCISSORS, SHAVER, CLIPPER, SPRAY BOTTLE

AVAILABLE THERE FRAMESI PRODUCTS, STOCK


THE GOALS

  • Presenting the most innovative cutting techniques to meet the customer’s personal requirements 
  • Enhancing the innovative and dynamic vibe of a trend that wows and engages young and older customers
  • Proposing cutting techniques exclusively developed for Framesi collections, adding a spectacular touch to the hairstylist and to the final result


CONTENTS

  • How to make cutting an intensively creative moment
  • Special cutting techniques by Framesi

 

HAIRCUT&COLOR by ISE
LEVEL INTERMEDIATE

AUTUMN/WINTER AND SPRING/SUMMER COLLECTIONS

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THE METHOD SEE, WORK

WORK ON TRAINING HEAD

LENGHT 2 DAYS - SUNDAY and MONDAY (9:30 am – 05:00 pm)

WHAT TO BRING 30cm and 40cm TRAINING HEADS, COMBS, BRUSHES, HAIR DRYER, SCISSORS, SHAVER, CLIPPER, SPRAY BOTTLE

AVAILABLE THERE FRAMESI PRODUCTS, TECHNICAL MATERIALS FOR THE COLLECTION


THE GOALS

  • Turning any hairstylist into the star of a changing fashion world
  • Presenting the entire Italian Style Energy range: cutting, coloring, styling, finishing products
  • Proposing solutions in keeping with the strongest trends
  • How to upsell products and services in your Salon 


CONTENTS

  • The latest fashion and makeup trends
  • How to match a new cut with a statement color
  • Cuts and colors from the collection and the See-Work method 
  • The Collection as a tool to upsell professional products and services

 

HAIRCUT&COLOR by ISF
LEVEL INTERMEDIATE

AUTUMN/WINTER AND SPRING/SUMMER COLLECTIONS

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THE METHOD SEE, WORK

WORK ON TRAINING HEAD

LENGHT 2 DAYS - SUNDAY and MONDAY (9:30 am – 05:00 pm)

WHAT TO BRING 30cm and 40 cm TRAINING HEADS, COMBS, BRUSHES, HAIR DRYER, SCISSORS, SHAVER, CLIPPER, SPRAY BOTTLE

AVAILABLE THERE FRAMESI PRODUCTS, TECHNICAL MANUAL FOR THE COLLECTION


THE GOALS

  • Turning any hairstylist into the star of a changing fashion world
  • Presenting the entire Italian Style Energy range: cutting, coloring, styling, finishing products
  • Proposing solutions in keeping with the strongest trends
  • How to upsell products and services in your Salon 


CONTENTS

  • The latest fashion and makeup trends
  • How to match a new cut with a statement color
  • Cuts and colors from the collection and the See-Work method 
  • The Collection as a tool to upsell professional products and services

 

MAKEUP EXPRESS
LEVEL ADVANCED



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THE METHOD SEE, WORK

WORK ON MODEL

LENGHT 1 DAY - MONDAY (9:30 am – 05:00 pm)

WHAT TO BRING MAKEUP BAG (A few days before the workshop, the trainees will receive a list of makeup that they need to take with them). During the lunch break, the trainees can bring in their own MODEL for the afternoon workshop

AVAILABLE THERE STOCK


THE GOALS

  • Enhancing cuts and colors through makeup
  • Learning to use makeup 
  • Giving your customers one more reason to come to your Salon
  • Increasing the profitability of your Salon through a vital service at a very low price (excellent value for money and beneficial to your image too)


CONTENTS

  • A few theoretical concepts (different skin types, choosing the right makeup, observing facial features to correct flaws and enhance strengths)
  • How to choose the right colors
  • How to apply makeup
  • Demo on a model
  • Workshop on the trainee’s model

 

MEN’S COLLECTION
LEVEL INTERMEDIATE

AUTUMN/WINTER AND SPRING/SUMMER COLLECTIONS

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THE METHOD SEE, WORK ON A MODEL

WORK ON TRAINING HEAD

LENGHT 1 DAY - MONDAY (9:30 am – 05:00 pm)

WHAT TO BRING TRAINING HEAD, SCISSORS, SHAVER, CLIPPER, COMBS, BRUSHES, HAIR DRYER

AVAILABLE THERE FRAMESI STYLING AND FINISHING PRODUCTS, STOCK


THE GOALS

  • Becoming expert consultants to provide your customers with trendy solutions and daily hair care products
  • Proposing the season’s latest trends in line with the Italian Style and Italian Style Energy ranges
  • Making your cuts more profitable by optimizing your cutting schedule
  • Developing sales to boost the use of professional hair products at home: a win-win situation


CONTENTS

  • A guide to the latest man’s hair trends for a custom style
  • How to turn your Salon into an exclusive place for men looking for a relaxing break to take care of their looks and experiment with the latest hair products
  • New products and trendy nuances: technical tips

 

MEN’S STYLE
LEVEL INTERMEDIATE



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THE METHOD SEE, WORK ON A MODEL

LENGHT 2 DAYS - SUNDAY and MONDAY (9:30 am – 05:00 pm)

WHAT TO BRING COMBS, BRUSHES, HAIR DRYER, SCISSORS, SHAVER, CLIPPER, SPRAY BOTTLE, 2 MALE TRAINING HEADS, ONE WITH BEARD

AVAILABLE THERE FRAMESI PRODUCTS, STOCK


THE GOALS

  • Studying men’s facial features and finding the right look
  • A guide to the method, theory and practice to enhance facial features
  • Creating a style on a model
  • Providing a 360-degree service that reflects every man’s lifestyle and needs


CONTENTS

  • Face shapes: correcting weaknesses and enhancing strengths
  • Developing the ideal style for a man’s beard and facial hair
  • Partial or full shaving

 

MORPHOSIS TRAINING
LEVEL BASIC



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THE METHOD STUDY, WORK

LENGHT 1 DAY - MONDAY (9:30 am – 05:00 pm)

WHAT TO BRING COMBS, BRUSHES, HAIR DRYER

AVAILABLE THERE MORPHOSIS PRODUCTS, HAIR TREATMENT LINE, MORPHOSIS STOCK, TRAINING


THE GOALS

  • Understanding the wellness philosophy underlying the Morphosis Hair Treatment range
  • Learning to identify skin and hair conditions 
  • Making the right diagnosis
  • Confidently choosing the right Morphosis products for each case
  • Adding prestige to your Salon by offering a highly distinguished and profitable service


CONTENTS

  • Fundamentals of trichology 
  • Problems and solutions
  • Presentation of the Morphosis range
  • Priming techniques
  • Application
  • Technical diagnosis and How to fill in the forms
  • Workshop

 

MORPHOSIS TRAINING ADVANCE
LEVEL INTERMEDIATE



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THE METHOD LECTURE

LENGHT 1 DAY - MONDAY (9:30 am – 05:00 pm)

WHAT TO BRING COMBS, BRUSHES, HAIR DRYER

AVAILABLE THERE MORPHOSIS STOCK, TRAINING, ADVANCED


THE GOALS

  • Communicating the contents and value of your service in the best possible way
  • Creating personalized rituals
  • Merchandising strategies to become an expert seller of products and services
  • At-home treatments to boost your sales


CONTENTS

  • Learning about the Morphosis range
  • Understanding the market: consumer’s requirements
  • Verbal and nonverbal communication
  • Sensory communication
  • Presenting your products and services in your Salon
  • Visual merchandising: how to create the right setting
  • How to use trade marketing tools
  • Proposing at-home treatments

 

STEP TO STYLE
LEVEL INTERMEDIATE



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THE METHOD SEE, WORK

WORK ON TRAINING HEAD

LENGHT 1 DAY - MONDAY (9:30 am – 05:00 pm)

WHAT TO BRING COMBS, BRUSHES, HAIR DRYER, STYLING PRODUCTS

AVAILABLE THERE LONG-HAIRED TRAINING HEAD, CLOUD NINE IRON, THE ORIGINAL IRON, FRAMESI PRODUCTS


THE GOALS

  • Hair and hairstyles through the ages
  • How to “read” a look and how to find the best technique for each case
  • Learning to use the right products for any need: the FOR-ME range


CONTENTS

  • How to use a hair dryer and flat irons, and when should you use them
  • Basic styling techniques
  • Blow-dries: a WOW service every time!
  • Styling tips for your customers, using the FOR-ME range
  • A clear and accurate step-by-step procedure for an unfailingly amazing look

 

TOTAL LOOK ENERGY
LEVEL ADVANCED



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THE METHOD SEE, WORK

WORK ON TRAINING HEAD

LENGHT 2 DAYS - SUNDAY and MONDAY (9:30 am – 05:00 pm)

WHAT TO BRING LONG-HAIRED TRAINING HEAD, SCISSORS, SHAVER, CLIPPER, COMBS, BRUSHES, HAIR DRYER, SPRAY BOTTLE

AVAILABLE THERE FRAMESI PRODUCTS, STOCK


THE GOALS

  • The key to becoming an image consultant
  • Exploring the link between cut, color and facial harmony 
  • Introducing makeup, a valuable service that enhances the customer’s hairstyle


CONTENTS

  • How to find the most suitable haircut for each face shape
  • How to combine a custom solution with the latest fashion trends 
  • The concept of color, and its role in a ‘head-to-toe’ look
  • Makeup tricks that transform your customer’s features by enhancing their strengths and hiding their flaws

 

TREND IN STYLE
LEVEL ADVANCED*
*Only for those who attended the basic STEP TO Stylist course


AUTUMN/WINTER AND SPRING/SUMMER COLLECTIONS

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THE METHOD SEE, WORK

WORK ON TRAINING HEAD

LENGHT 1 DAY - MONDAY (9:30 am – 05:00 pm)

WHAT TO BRING COMBS, BRUSHES, HAIR DRYER, FLAT IRONS, BOBBY PINS, HAIR CLIPS, HAIR ACCESSORIES

AVAILABLE THERE LONG-HAIRED TRAINING HEAD, FRAMESI STYLING AND FINISHING PRODUCTS


THE GOALS

  • Turning a blow-dry into an ever-new experience to increase its value in the customer’s eyes
  • Showing your customers that even such a basic service as a blow-dry is worth a visit to the Salon to feel more beautiful and recharged
  • Improving your manual skills and learning to see the many potentials of each haircut
  • Learning to use the full FOR-ME range to achieve the best results and promote your sales


CONTENTS

  • The power of styling: how to change a haircut and a look into something natural, sophisticated, glamorous and much more, using your technique and equipment and the FOR-ME products
  • The Collection has been specifically developed to “dress” a trend.
  • This workshop deals with some of those trends and turns them into techniques that take the hairstylist’s professional skills to the next levels

 

WEDDING ENERGY
LEVEL ADVANCED



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THE METHOD SEE, WORK

WORK ON TRAINING HEAD

LENGHT 1 DAY - MONDAY (9:30 am – 05:00 pm)

WHAT TO BRING LONG-HAIRED TRAINING HEAD, COMBS, BRUSHES, HAIR DRYER, FLAT IRONS, BOBBY PINS, HAIR CLIPS, HAIR ACCESSORIES

AVAILABLE THERE FRAMESI STYLING AND FINISHING PRODUCTS, STOCK


THE GOALS

  • Adding innovative ideas to the style repertoire of Energy upswept hairdos 
  • Taking your wedding service to the right level by making it feel like a unique and unrepeatable moment that requires research and trials and that should be valued
  • Becoming more aware of how to coordinate the fit of the dress and the hairdo, the style, elegance and the ‘wow’ effect


CONTENTS

  • How to customize an Italian Style Energy upswept hairdo
  • Priming the hair
  • How to choose the right hair accessories
  • How to create an upswept hairdo

 

MANAGEMENT AREA
PERSONAL TRAINER PROJECT
LEVEL ADVANCED



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THE METHOD SEE, WORK, MASTER 

LENGHT 5 IN-SALON MEETINGS WITH A FRAMESI TECHNICIAN, 4 HOURS EACH

WHAT TO BRING COMBS, BRUSHES, HAIR DRYER, SCISSORS AND CUTTERS, TRAINING HEAD, FLAT IRONS

AVAILABLE THERE FRAMESI PRODUCTS, STOCK

 

THE GOALS

  • Implementing a business growth strategy for your Salon
  • In-Salon training for all your team
  • Exploring topics such as coloring, coloring techniques, Framesi products, communication and marketing techniques



THE PROGRAMME

MONDAY 9:30 am - 05:00 pm

  • A new topic is addressed every MONDAY; topics may be chosen by the Salon’s team.
  • Analysis of the Salon, strengths and areas of improvement
  • The new Framesi products
  • The creative techniques that increase customer retention
  • How to present your services and sell your products 
  • Staff training
MORPHOSIS BEAUTY PROJECT CONSULTANT – entry level
LEVEL ADVANCED



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THE METHOD SEE, WORK 

LENGHT 1 IN-SALON MEETING WITH A MORPHOSIS BEAUTY CONSULTANT 

AVAILABLE THERE FRAMESI PRODUCTS, STOCK, COMMUNICATION MATERIALS AND CUSTOMER INVITATIONS

 

THE GOALS

  • Specializing in skin and hair analysis
  • Learning to make an accurate diagnosis
  • Exploring the connection between a healthy body and healthy hair
  • Learning to treat conditions with the most effective and specific Morphosis hair care products



THE PROGRAMME

MONDAY 9:30 am - 05:00 pm

The format of the Morphosis Beauty Project changes every six months.
The core program includes:

  • Studying the hair and scalp
  • Diagnosis 
  • Prescribing Morphosis hair care products
  • Personal wellbeing  
  • How hair changes with age
MORPHOSIS BEAUTY PROJECT CONSULTANT – TOP level
LEVEL ADVANCED



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THE METHOD SEE, WORK, MASTER 

LENGHT 4 IN-SALON MEETINGS WITH A MORPHOSIS BEAUTY CONSULTANT

AVAILABLE THERE FRAMESI PRODUCTS, STOCK, COMMUNICATION MATERIALS AND CUSTOMER INVITATIONS

 

THE GOALS

  • Implementing a business growth strategy 
  • Being assisted by a dedicated expert, step by step, right in your Salon
  • Inviting your customers to special Morphosis Days 
  • Learning the massaging techniques for the Morphosis Hair SPA sessions
  • Promoting sales
  • Improving your Salon’s communication and marketing strategies



THE PROGRAMME

MONDAY 9:30 am - 05:00 pm

Every day will bring a special event to your Salon, and your customers will be invited to have skin and hair analysis. Then, you will propose the most appropriate Morphosis hair care treatments and will recommend a home kit to continue the treatment at home and implement the results.

The core program includes:

  • Analysis of your Salon, strengths and areas of improvement 
  • Massaging techniques
  • Selling the treatments
  • Selling the products
  • Staff training
PASSION4FASHION AREA
INSIDE COLOUR
LEVEL ADVANCED



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THE METHOD SEE, WORK

WORK ON TRAINING HEAD

LENGHT 1 DAY - MONDAY (9:30 am – 05:00 pm)

WHAT TO BRING 2 TRAINING HEAD, COMBS, CUTTING SCISSORS , THINNING SCISSORS, CLIPS, METAL RAT-TAIL COMB, GLOVES, SPRAY BOTTLE, THERMAL BRUSHES (17, 23, 28 MM), HAIR DRYER, TAPERED CURLING IRONS

AVAILABLE THERE FRAMESI PRODUCTS, HAIR COLORING TOOLS, TLM MATERIALS


THE GOALS

  • Exploring the universe of color through classes and live demos, using the creative cutting-edge techniques developed by PASSION4FASHION
  • Performing in-Salon technical services that are perfectly in line with the latest fashion trends, quickly and confidently.


CONTENTS

  • Lessons in colorimetry
  • Volumes and depth of light and shade in coloring
  • Hitting the color target with versatile coloring techniques for each hairstyle
  • Demo on a model

 

STRIKE4 – STRIKE4 XL
LEVEL INTERMEDIATE



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THE METHOD SEE, WORK

LENGHT 1 DAY - MONDAY (9:30 am – 05:00 pm)

WHAT TO BRING 2 TRAINING HEADS, COMBS, CUTTING SCISSORS , THINNING SCISSORS, CLIPS, METAL RAT-TAIL COMB, GLOVE, SPRAY BOTTLE, THERMAL BRUSHES  (17, 23, 28 MM), HAIR DRYER, TAPERED CURLING IRONS

AVAILABLE THERE FRAMESI PRODUCTS, HAIR COLORING TOOLS, STRIKE4 and STRIKE4 XL DYE PAPER, TLM MATERIALS


THE GOALS

  • Discovering the countless chromatic solutions you can create with STRIKE4, the innovative coloring system developed by Cristiano Leuzzi
  • Learning to perfectly use STRIKE4 in your daily work to create amazing chromatic effects quickly, confidently and creatively


CONTENTS

  • Lessons in colorimetry
  • STRIKE4 coloring system
  • A service that dramatically reduces processing time
  • Developing your Salon’s techniques
  • Demo on a model

 

MIXART
PHILOSOPHY COURSE
PREPARATORY COURSE



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Team Art proposes a 2-day preparatory course on Mixart cut technique to simplify the Project integration and the work on the Collection.

Minimum number of participants: 30

Single location: Bologna (hotel meeting room)


FOR YOU

  • Teaching material
  • Framesi products


DO NOT FORGET

  • 2 short poupettes
  • Working equipment

 

MIXART COLLECTION
SPRING - SUMMER 2020 8 DAYS



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Sunday 14:30 - 17:00
Monday 9:00 - 17:00
Single location


From amongst all the season proposals, Mixart chooses the leading trend for its hair fashion and presents it to members, sharing the colors and shapes emotions its customers will wear.

From these emotions, Mixart Collection was born with its volumes and extraordinary shades.
At the end of the presentation, everyone at work to re-create the proposals and discover techniques and style secrets.


FOR YOU

  • Collection book
  • Framesi products
  • Teaching material
  • Communication material


DO NOT FORGET

  • Styling accessories
  • Hairdryer and flat iron
  • 1 long poupette

 

MIXART COLLECTION
FALL - WINTER 2020/21 8 DAYS



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Sunday 14:30 - 17:00
Monday 9:00 - 17:00
Single location


The season change needs also a revolution of the look.

Re-shaping the collection and offering new suggestions is an attitude of a skilled hairstylist who is able to reinterpret clients personality, maintaining their uniqueness and authenticity.

The Team Art presents the Collection with the most spectacular new interpretations. 
Members work with a focus on male looks


FOR YOU

  • Collection book
  • Framesi products
  • Teaching material
  • Communication material


DO NOT FORGET

  • Styling accessories
  • Hairdryer and flat iron
  • 2 male poupettes

 

MIXART COLLECTION DISCOVERY
SPRING - SUMMER 2020
FALL - WINTER 2020/21




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2 Mondays + 2 Mondays 
9:30 - 17:00
In own area


Two important days for each season, during which Team Art focuses on an in-depth analysis of cuts, color services and drying (of  the last one collaborators are in charge).
The 2 workshops let everyone experience all services involved in the creation of Mixart collection proposals.


PROGRAM OF THE 2 DAYS

MIXART COLLECTION DISCOVERY
(same for each season)


FIRST MONDAY

Owners only can join and realize 3 haircuts..


SECOND MONDAY

Owners and a maximum of 2 collaborators can attend the second day.

They work in 2 different rooms.
Owners apply colors on poupettes. Collaborators create hairstyles on the poupettes colored by owners.


FOR YOU

  • Framesi products
  • Teaching material


DO NOT FORGET

  • 3 short poupettes
  • Hairdryer and flat iron
  • Working equipment and accessories

 

MIXART MANAGEMENT
MANAGEMENT COURSES



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Management courses available

FORMULA PLUS
FORMULA EASY

whose contents are agreed directly with Luciano Sarti.

For further information, get in touch with your Framesi Area Manager.

HAI(R)EVOLUTION
HAI(R)EVOLUTION SURVEY
SPRING - SUMMER 2021
2 DAYS*

FALL - WINTER 2020/21
2 DAYS**


Fashion and Trends

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SUNDAY AND MONDAY

9:30 – 17:00 
 

  • Introduction to the collection leading trend of the season
  • Clothes, accessories, make-up: each detail is important to define the look
  • HAI(R)EVOLUTION hair fashion proposals


FOR YOU

  • 1 long poupette + 1 short poupette for November meeting (S/S collection)
  • 1 long poupette for May meeting (F/W collection)
  • Framesi products
  • Teaching material


DO NOT FORGET

  • Working equipment and accessories
  • Hairdryer and flat iron


*special appointment with Giò Damiani at the end of the day
** Fashion Forum Congress 2020 days (SEE THE BOX)

 

HAI(R)EVOLUTION COLLECTION
SPRING - SUMMER 2020
2 DAYS

FALL - WINTER 2020/21
2 DAYS


Creating the Collection

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SUNDAY AND MONDAY

9:30 – 17:00  

  • Each season we learn a new cut and coloring technique. We widen our creativity horizon to optimize time in order to have a better service result and give customers unique details that add value to the look
  • The collection belongs to each Hai(r)evolution member. Having a deep knowledge of it means turning each look into a promotional tool for the salon and an element of personal reputation for hairstylists and collaborators
  • NEWS! A male proposal for each season, presented by a professional barber


FOR YOU

  • BOOK S/S 2020
  • Communication material F/W 2020-21
  • Step by step sheets
  • 1 long poupette + 1 short poupette for S/S collection
  • 1 long poupette + 1 short poupette for F/W collection
  • Framesi products
  • Teaching material


DO NOT FORGET

  • Working equipment and accessories
  • Hairdryer and flat iron



 

HAI(R)EVOLUTION COLOR
2 DAYS

Color beyond color

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SUNDAY AND MONDAY

9,30 – 17,00
  

  • Color is unique and tailor-made for every woman, it enhances, transforms and lights up the look
  • Color as a loyalty element
  • Shades and contrasts, a thousand possibilities of chromatic effects
  • There aren’t difficult cases, but cases that require highly professional solutions
  • Framcolor: a line for any need
  • Special effects for special cuts
  • Workshop with models


FOR YOU

  • Framesi products
  • Teaching material


DO NOT FORGET

  • Working equipment and accessories
  • Hairdryer and flat iron
  • A model for the Monday workshop

 

FASHION FORUM 2020
HAI(R)EVOLUTION SURVEY
FALL - WINTER 2020/21




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Riccione hosts the most desired, interesting, creative and fun appointment of the year, where Hai(r)evolution celebrates its 20th anniversary!

Three working and celebrating days between trends, fashion, proposals and surprises.
The perfect occasion to understand the real meaning of such a unique and powerful membership.


SUNDAY

  • Welcome cocktail
  • Works opening with Giò Damiani
  • Presentation of collection trends and guidelines
  • Hai(r)evolution dinner


MONDAY

  • Participants at work to create collection proposals
  • Lunch
  • Choosing proposals entering the final selection
  • Dinner and “Hai(r)evolution 20th anniversary” party


TUESDAY

  • Giò time: some moment to friendly share thoughts and ideas



 

ITALIAN STYLE COMMUNITY
COLLECTIONS PREVIEW
ITALIAN STYLE FRAMESI AND ITALIAN STYLE ENERGY



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SPRING/SUMMER 2020

9 - 11 February 2020
3 days (Sunday to Tuesday)
Single location

FALL/WINTER 2020/21

13 - 15 September 2020
3 days (Sunday to Tuesday)
Single location


PROGRAMMA

PROGRAM

14.00:

Welcome coffee

14,30 – 18,00:

  • Talk Show for the presentation of season trends: how international catwalks have changed and make-up tips.
  • Italian Style Framesi and Italian Style Energy proposals: color, cut and styling for a unique, glamourous, and tailor-made look in every detail.
  • The success of the salon: Framesi mission.
  • Inspirational talk to spread enthusiasm.


20.30:

Dinner


FOR YOU

  • Complete collection kit with ITALIANHAIRSTYLE magazine and step by step handbook  
  • Poupette
  • Framesi products
  • Teaching material


DO NOT FORGET

Working equipment and accessories



 

COLLECTION COLORS
ITALIAN STYLE FRAMESI AND ITALIAN STYLE ENERGY



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SPRING/SUMMER 2020

17 February 2020
1 day (Monday)

FALL/WINTER 2020/21

21 September 2020
1 day (Monday)

Meetings take place in one own’s area


PROGRAM

  • Presentation of the collection color proposals on models and of techniques used
  • In the afternoon, workshop with participants working on the poupette.


FOR YOU

  • Framesi products
  • Teaching material


DO NOT FORGET

Poupette



 

DREAM FACTORY
ROME, 8-10 NOVEMBER 2020



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“Marketing is no longer about the stuff that you make, but about the stories you tell” (Seth Godin, author, businessman and new marketing guru)

We have to learn to tell a story, to make it alive while we’re telling it and, through the story, we have to create new wishes into people listening to us.

Here it is the aim of IS Community Congress 2020: making dreams, moving the attention from the functionality of a product or a service to the emotion it could produce.

‘Cause in an hairstyle salon, wellbeing dreams and self-consciousness come first.


PROGRAM


Sunday

  • Participants arrival in the afternoon
  • Cocktail and informal meeting with FABIO FRANCHINA


Dinner in the hotel.

Monday and Tuesday

Educational meeting with DIEGO INGRASSIA, Internationally renowned Master Coach and emotional behaviour expert, to understand how to transform our creativity into a compelling mirror for our customer dreams.

During one of the days, we will visit Cinecittà Studios where dreamy stories are created then and now.

With settings, costumes and characters help, we will experience the power of storytelling and we will discover the way we could use it in our job.

Dinner in a restaurant in Rome.

DO NOT FORGET

CURIOSITY!

TECHNICAL AREA
STYLING AREA
MANAGEMENT AREA
PASSION4FASHION AREA
MIXART
HAI(R)EVOLUTION
ITALIAN STYLE COMMUNITY
TECHNICAL AREA
STYLING AREA
MANAGEMENT AREA
PASSION4FASHION AREA
MIXART
HAI(R)EVOLUTION
ITALIAN STYLE COMMUNITY
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s.s. dei Giovi 135
20037 Paderno Dugnano (MI)
Tel. 0299040441
Fax 029101318

P. IVA 00729650960