COURSES & AREAS
Creativity, winning competitiveness, professional development. Unique resources to keep the hairdresser's skills at their best.




TECHNICAL AREA
MORPHOSIS TRAINING
BASIC LEVEL

The Morphosis Hair Treatment line wellness philosophy

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METHOD FACE-TO-FACE TEACHING

DURATION 1 day - Monday (9:30 - 17:00)

PAX 20

MATERIAL TO BRING Combs, brushes, hairdryer

MATERIAL AVAILABLE Morphosis Hair Treatment line products, Morphosis Training course notes

TARGETS

  • Understand the Morphosis Hair Treatment line wellness philosophy
  • Know how to recognise scalp and hair anomalies
  • Make a correct diagnosis
  • Choose the Morphosis line best suited to the different cases confidently
  • Give the salon prestige through a
  • highly qualifying, profitable service



CONTENTS

  • Bases of trichology
  • Problems and solutions
  • Presentation of the Morphosis range
  • Preparation techniques
  • Application techniques
  • Study of the technical diagnosis and filling in the fiche
  • Workshop
COLOR ATELIER
INTERMEDIATE LEVEL

The new Framesi color specialities

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METHOD I SEE -WORK ON THE MODEL

DURATION 1 day - Monday (9:30 - 17:00)

PAX 20

MATERIAL TO BRING Poupette 30 cm, combs, brushes, hairdryer

MATERIAL AVAILABLE Framesi products, coloring instruments, course notes

TARGETS

  • Provide better technical skills
  • Learn to develop a new technique over time worrying about hair’s well-being
  • Know the new Framesi color specialities
  • Propose the technique to the end customer



CONTENTS

  • Fashion
  • Color trends
  • The Framcolor lines
  • Coloring and caring for hair
  • Problem solving
  • Reselling the service



CREATIVE WAVING
INTERMEDIATE LEVEL

The waving process and products needed for it

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METHOD I SEE -WORK ON THE MODEL

DURATION 1 day - Monday (9:30 - 17:00)

PAX 20

MATERIAL TO BRING Poupette 30 cm, combs, brushes, hairdryer

MATERIAL AVAILABLE Framesi products, course notes

TARGETS

  • Offer in-depth knowledge of the waving process and of products needed to create it
  • Learn to make a diagnosis on hair to choose the best liquid
  • Learn wrapping techniques



CONTENTS

  • How does the perm work
  • The chemical process
  • The main and supplementary products
  • Framesi MULTI MOVE and its versions for all hair types
  • Technical expedients
  • Assembly and desired results
  • Ideas on fashion trends
  • Cutting curly hair



INTENSIVE COLOR
ADVANCED LEVEL

Manage salon problems and develop technical coloring skills

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METHOD FACE-TO-FACE TEACHING AND EXECUTION OF TECHNICAL WORKS ON MODELS (on days from Monday to Wednesday (9:30 - 17:00)

DURATION 4 days - Sunday, Monday, Tuesday, Wednesday (9:30 - 17:00)

PAX 20

MATERIAL TO BRING Brushes, combs, hairdryer

MATERIAL AVAILABLE Framesi products, coloring instruments, course notes

TARGETS

  • Increase technical and practical skills to manage salon problems
  • Anticipate market demand developing strong technical coloring skills



CONTENTS

  • Skin and hair
  • Pigments and light
  • Coverage
  • Pre-pigmentation and re-pigmentation
  • Decoloring and pickling
  • Framesi products and techniques
  • Problem solving



COLOR MEETS BEAUTY
ADVANCED LEVEL

Discover a new way to use color

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METHOD I SEE-WORK ON MODEL

DURATION 1 day - Monday (9:30 - 17:00)

PAX 20

MATERIAL TO BRING Model, combs, brushes, hairdryer

MATERIAL AVAILABLE Framesi products

TARGETS

  • Study face proportions
  • Discover a different way to use color
  • Enhance a face by playing with hair color



CONTENTS

  • Method, theory and practice
  • Studying the face: correct defects and enhance assets by using hair color
  • Face shapes: triangular, square, round
  • Possibilities offered by chiaroscuro
  • Complexion and hair color: an assessment requiring considerable harmony



BLOND’S SECRETS
ADVANCED LEVEL

Become experts in creating all types of blond, the most loved, desired color

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METHOD FACE-TO-FACE TEACHING AND EXECUTION OF TECHNICAL WORKS ON MODELS (on Monday)

DURATION 2 days - Sunday and Monday (9:30 - 17:00)

PAX 20

MATERIAL TO BRING Brushes, combs, hairdryer

MATERIAL AVAILABLE Framesi products, coloring instruments, course notes

TARGETS

  • Become great experts in creating all types of blond, the most loved, desired color
  • Acquire maximum confidence with the diagnosis and choice of procedure, to obtain the result desired while keeping hair beautiful
  • Solve all doubts on use of decoloring and choice of oxygen to always achieve targets and satisfy any customer requests



CONTENTS

  • Quick revision of colormetry
  • The diagnosis: recognise the residues of previous lightening and learn to contrast them
  • The Framesi oxygens: combination with Decolor B and Framcolor
  • Decolor B in all its variants
  • The Framcolor US series
  • Morphosis Pro-Force and Re-Structure: protection and care of hair
  • Practical work on the model



STYLING AREA
CUT DIMENSION - FLASH FORMULA
LIVELLO BASE

I fondamentali del metodo taglio Framesi

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MODALITÀ VEDO-LAVORO SU POUPETTE 

DURATA 2 giorni – domenica e lunedì (9,30 – 17,00) 

PAX 20 

MATERIALE DA PORTARE Pettini, spazzole, phon, forbici, rasoio,
macchinetta, vaporizzatore d’acqua


MATERIALE A DISPOSIZIONE Prodotti Framesi, dispensa, poupette 

OBIETTIVI

  • Offrire un corso di taglio snello, ideale come preparazione prima dei seminari di Collezione
  • Rendere univoco il linguaggio del metodo di taglio Framesi, per una migliore comprensione delle tecniche da parte di tutti i partecipanti



CONTENUTI

  • I fondamentali del metodo di taglio Framesi che da oltre 30 anni fa scuola nel mondo
  • Dalle forme geometriche nascono tutte le possibili linee di un taglio
  • Terminologia applicata: ascolto, osservo, taglio

 

HAIRBRUSHING & STYLING
LIVELLO BASE

Il potenziale del servizio di styling e finishing

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MODALITÀ VEDO-LAVORO SU POUPETTE

DURATA 1 giorno – lunedì (9,30 – 17,00) 

PAX 20 

MATERIALE DA PORTARE Poupette 40 cm, pettini, spazzole, phon, piastra, ferro, mollette, pinze per capelli


MATERIALE A DISPOSIZIONE Dispensa, prodotti per lo styling e finishing 

OBIETTIVI

  • Formare e consolidare l’abilità dei collaboratori in un servizio fondamentale per la completa soddisfazione della clientela
  • Consentire di affidare con sicurezza la clientela alle mani dello staff, lasciando al titolare più tempo per i servizi tecnici
  • Formare i collaboratori nell’uso dei prodotti di styling e finishing e avvicinarli alle tecniche di vendita più efficaci



CONTENUTI

  • Le basi dell’asciugatura: strumenti, preparazione dei capelli, analisi della conformazione cranica e delle “rose” di cui tenere conto nello styling
  • Come realizzare le proposte di repertorio

 

ART & BRAIDS
LIVELLO BASE

Approfondire il mondo degli intrecci

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MODALITÀ VEDO-LAVORO SU MODELLA E POUPETTE 

DURATA 1 giorno – lunedì (9,30 – 17,00) 

PAX 20 

MATERIALE DA PORTARE Poupette capelli lunghi, pettini, spazzole, phon, strumenti per il raccolto


MATERIALE A DISPOSIZIONE Prodotti Framesi

OBIETTIVI

  • Offrire un percorso propedeutico ai corsi di acconciatura
  • Fornire le basi per creare qualsiasi tipo di treccia
  • Sviluppare una manualità sempre più richiesta anche per rapide soluzioni quotidiane
  • Imparare a utilizzare tutti i prodotti BY e promuoverne la vendita



CONTENUTI

  • Le trecce e le loro infinite declinazioni in chiave romantica, sportiva o funzionale all’acconciatura
  • Assemblare le trecce: come abbinare gli intrecci o legare tra loro diverse lavorazioni
  • Creare il volume più adatto secondo il tipo di raccolto
  • Abbinare le forme per costruire un volume

 

FORMS & VOLUMES
LIVELLO BASE

Analisi del viso e studio dei volumi

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MODALITÀ VEDO-LAVORO SU MODELLA E POUPETTE 

DURATA 1 giorno – lunedì (9,30 – 17,00) 

PAX 20 

MATERIALE DA PORTARE Poupette capelli lunghi, pettini, spazzole, phon, strumenti per il raccolto 

MATERIALE A DISPOSIZIONE Prodotti Framesi 

OBIETTIVI

  • Offrire un corso propedeutico ai corsi di acconciatura
  • Fornire le basi per realizzare ogni tipo di raccolto attraverso la cotonatura
  • Individuare i prodotti BY per creare, modellare e rifinire i diversi volumi



CONTENUTI

  • L’analisi del viso e lo studio dei volumi
  • La doppia banana
  • Il doppio chignon
  • L’abbinamento tra le varie forme per realizzare il raccolto

 

CUT DIMENSION
LIVELLO INTERMEDIO

Diventare specialisti del taglio

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MODALITÀ VEDO-LAVORO SU POUPETTE 

DURATA 6 giorni – domenica e lunedì (9,30 – 17,00) 

PAX 20 

MATERIALE DA PORTARE Pettini, spazzole, phon, forbici, rasoio, macchinetta, vaporizzatore d’acqua


MATERIALE A DISPOSIZIONE Prodotti Framesi, dispensa, poupette 

OBIETTIVI

  • Preparare i partecipanti a diventare specialisti nel taglio, realizzando anche soluzioni fashion
  • Proporre un metodo di taglio con schemi step-by-step rapidi e precisi
  • Imparare a realizzare i volumi di base e a combinarli tra loro per ottenere ogni tipo di linea
  • Riscoprire la relazione tra taglio e servizio tecnico



CONTENUTI

  • L’esclusivo metodo di taglio Framesi che si basa su forme geometriche pure o combinate tra loro per ottenere il taglio perfetto
  • Come leggere gli schemi di taglio
  • Guida alle tecniche più impegnative
  • In gruppo: creazione di uno schema di taglio ed esecuzione su poupette
  • Come fare del taglio il punto di partenza per la vendita di altri servizi

 

STEP TO STYLE
LIVELLO INTERMEDIO

Individuare la migliore tecnica per il singolo caso

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MODALITÀ VEDO-LAVORO SU MODELLA 

DURATA 1 giorno – lunedì (9,30 – 17,00)

PAX 20 

MATERIALE DA PORTARE Pettini, spazzole, phon, strumenti per lo styling 

MATERIALE A DISPOSIZIONE Poupette, piastra DONNA+, prodotti Framesi 

OBIETTIVI

  • L’immagine nella storia della moda: l’importanza della piega
  • Come si “legge” un’immagine e come si individua la migliore tecnica per il singolo caso
  • Imparare ad utilizzare i prodotti giusti per ogni esigenza: la gamma BY – Fast Fashion Styling



CONTENUTI

  • Come e quando usare phon, piastre, ferri
  • Le tecniche fondamentali per modellare lo styling
  • La piega: ogni volta un servizio WOW!
  • Suggerimenti di stile per la cliente con le specialità BY
  • Step by step chiari e precisi per ottenere look sempre d’effetto

 

HAIRCUT & COLOR by Italian Style Framesi
LIVELLO INTERMEDIO

Edizione autunno/inverno e primavera/estate

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MODALITÀ VEDO-LAVORO SU POUPETTE 

DURATA 2 giorni – domenica e lunedì (9,30 – 17,00) 

PAX 20 

MATERIALE DA PORTARE Poupette 30 cm + 40 cm, pettini, spazzole, phon, forbici, rasoio, macchinetta, vaporizzatore d’acqua 

MATERIALE A DISPOSIZIONE Prodotti Framesi, Manuale Tecnico di Collezione 

OBIETTIVI

  • Fare di ogni stilista un protagonista della moda che cambia
  • Presentare le proposte della Collezione Italian Style Framesi nella loro completezza: taglio, colore, styling, rifinitura
  • Proporre soluzioni di tendenza personalizzabili
  • Incrementare la vendita in salone di servizi e prodotti


CONTENUTI

  • Le tendenze attuali nei settori moda e makeup
  • I tagli e i colori di Collezione con il metodo vedo-lavoro
  • Le motivazioni che legano il taglio e il colore alle proposte moda della stagione
  • La Collezione come strumento che promuove la vendita di un pacchetto completo di servizi e prodotti professionali

 

HAIRCUT & COLOR by Italian Style Framesi
LIVELLO INTERMEDIO

Edizione autunno/inverno e primavera/estate

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MODALITÀ VEDO-LAVORO SU POUPETTE 

DURATA 2 giorni – domenica e lunedì (9,30 – 17,00) 

PAX 20 

MATERIALE DA PORTARE Poupette 30 cm + 40 cm, pettini, spazzole, phon, forbici, rasoio, macchinetta, vaporizzatore d’acqua 

MATERIALE A DISPOSIZIONE Prodotti Framesi, Manuale Tecnico di Collezione 

OBIETTIVI

  • Fare di ogni stilista un protagonista della moda che cambia
  • Presentare le proposte della Collezione Italian Style Framesi nella loro completezza: taglio, colore, styling, rifinitura
  • Proporre soluzioni in linea con i trend più decisi
  • Incrementare la vendita in salone di servizi e prodotti


CONTENUTI

  • Le tendenze attuali nei settori moda e makeup
  • Come legare la proposta di un nuovo taglio a quella di un colore d’effetto
  • I tagli e i colori di Collezione con il metodo vedo-lavoro
  • La Collezione come strumento che promuove la vendita di un pacchetto completo di servizi e prodotti professionali

 

MEN’S WORLD
LIVELLO INTERMEDIO

Edizione autunno/inverno e primavera/estate

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MODALITÀ VEDO-LAVORO SU MODELLO 

DURATA 2 giorni – domenica e lunedì (9,30 – 17,00) 

PAX 20 

MATERIALE DA PORTARE Due modelli, pettini, spazzole, phon, forbici, rasoio, macchinetta, vaporizzatore d’acqua 

MATERIALE A DISPOSIZIONE Prodotti Framesi, dispensa 

OBIETTIVI

  • Studiare la morfologia del viso maschile e leggere l’immagine
  • Approfondire metodo, teoria e pratica per valorizzare i lineamenti
  • Sviluppare una proposta su modello
  • Offrire un servizio a 360 gradi che tenga conto dello stile di vita e delle esigenze di ogni uomo



CONTENUTI

  • La forma del viso: correggere i punti deboli e valorizzare i punti di forza
  • Studio della proposta ideale attraverso il taglio di capelli, basette, barba e baffi
  • Le rasature complete o parziali

 

MEN’S FASHION
LIVELLO INTERMEDIO

Edizione autunno/inverno e primavera/estate

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MODALITÀ VEDO-LAVORO SU MODELLO 

DURATA 1 giorno – lunedì (9,30 – 17,00) 

PAX 20 

MATERIALE DA PORTARE Poupette, forbici, rasoio, macchinetta, pettini, spazzole, phon


MATERIALE A DISPOSIZIONE Prodotti Framesi per styling e finishing, dispensa 

OBIETTIVI

  • Diventare consulenti più accreditati per offrire alla clientela soluzioni di moda e trattamenti per la cura quotidiana dei capelli
  • Proporre le ultime novità della stagione, in linea con le Collezioni Italian style Framesi e Italian Style Energy
  • Rendere più remunerativo il taglio ottimizzando i tempi di esecuzione
  • Sviluppare la rivendita per incrementare l’uso di prodotti professionali anche a casa: un vantaggio per il cliente e per il salone



CONTENUTI

  • Guida alla conoscenza delle novità della moda capelli uomo che personalizzano lo stile
  • Come trasformare il salone in un luogo esclusivo, riservato all’uomo che cerca una pausa rilassante per dedicarsi alla propria immagine e sperimentare i trattamenti più all’avanguardia

 

TOTAL LOOK ENERGY
TOTAL LOOK ENERGY

La chiave per diventare consulente di immagine globale

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MODALITÀ VEDO-LAVORO SU MODELLA 

DURATA 2 giorni – domenica e lunedì (9,30 – 17,00) 

PAX 20 

MATERIALE DA PORTARE Poupette 40 cm, forbici, rasoio, macchinetta, pettini, spazzole, phon, vaporizzatore d’acqua 

MATERIALE A DISPOSIZIONE Prodotti Framesi, dispensa 

OBIETTIVI

  • Offrire la chiave per diventare consulente di immagine globale
  • Approfondire il legame tra taglio, colore e armonia del viso
  • Introdurre il make-up, un servizio di grande valore che esalta la soluzione stilistica



CONTENUTI

  • Guida alla ricerca del taglio più adatto alla forma del viso
  • Come combinare una soluzione personalizzata con le tendenze della moda
  • Il concetto di colore e il suo ruolo nel total look
  • I segreti di un trucco che trasforma il viso evidenziando i pregi e nascondendo i difetti

 

TREND IN STYLE
LIVELLO AVANZATO *

Edizione autunno/inverno e primavera/estate

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*riservato a chi ha frequentato il corso base STEP TO STYLE

MODALITÀ VEDO-LAVORO SU MODELLA 

DURATA 1 giorno – lunedì (9,30 – 17,00) 

PAX 20 

MATERIALE DA PORTARE Pettini, spazzole, phon, piastre, forcine, mollette, accessori per il raccolto 

MATERIALE A DISPOSIZIONE Poupette, prodotti Framesi per lo styling e il finishing 

OBIETTIVI

  • Fare del momento dell’asciugatura un’esperienza ogni volta diversa, per aumentarne il valore agli occhi della clientela
  • Dimostrare alla cliente che anche un servizio base come la piega vale una visita in salone per sentirsi rinnovata e più bella
  • Migliorare la propria manualità e sviluppare la capacità di vedere le molteplici potenzialità di uno stesso taglio
  • Imparare ad usare tutta la gamma dei prodotti BY per ottenere il miglior risultato e promuovere la rivendita



CONTENUTI

  • Il potere dello styling: come trasformare un taglio e di conseguenza il look. Naturale, sofisticato, glamorous e molto ancora grazie alla tecnica, agli strumenti e ai prodotti BY - Fast Fashion Styling
  • Le proposte di Collezione nascono con il preciso scopo di “vestire” una tendenza. In questo seminario se ne prendono in esame alcune e le si trasforma con tecniche che elevano ai massimi livelli la professionalità dello stilista

 

EXTREME LEVEL CUT
LIVELLO AVANZATO

Le più innovative tecniche di taglio adatte a interpretare qualsiasi richiesta

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MODALITÀ VEDO-LAVORO SU POUPETTE 

DURATA 2 giorni – domenica e lunedì (9,30 – 17,00) 

PAX 20 

MATERIALE DA PORTARE 2 poupette 30 cm + 1 poupette 40 cm, forbici, rasoio, macchinetta, pettini, spazzole, phon, vaporizzatore d’acqua 

MATERIALE A DISPOSIZIONE Prodotti Framesi, dispensa 

OBIETTIVI

  • Presentare le più innovative tecniche di taglio adatte a interpretare qualsiasi richiesta di personalizzazione della clientela
  • Valorizzare lo spirito innovativo e dinamico di una moda che sorprende e affascina la clientela giovane e non solo
  • Proporre tecniche di taglio studiate in esclusiva per le Collezioni Framesi, che danno al lavoro dello stilista, e al risultato finale, un grande effetto scenico



CONTENUTI

  • Come fare del taglio un momento di intensa creatività
  • Le speciali tecniche di taglio Framesi

 

ABOUT THE MORPHOLOGY
ADVANCED LEVEL

Learn morphological and somatic reading of face and body

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METHOD I SEE-WORK ON MODEL 

DURATION 2 days - Sunday and Monday (9:30 - 17:00) 

PAX 20 

MATERIAL TO BRING Model, scissors, razor, machine, combs, brushes, hairdryer 

MATERIAL AVAILABLE Framesi products, course notes 

TARGETS

  • Learn the morphological and somatic reading of face and body
  • Identify the geometries and mathematical bases to base creativity on
  • Propose a high style level training course to hairstyling creators



CONTENTS

  • Analyse the figure and features
  • Enhance personality by analysing "harmony-contrast"
  • Affirming a style
  • Building a look

 

WEDDING ENERGY
ADVANCED LEVEL

Enrich the style repertoire of gathered Energy styles with innovative proposals

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METHOD I SEE- WORK ON THE MODEL 

DURATION 1 day - Monday (9:30 - 17:00) 

PAX 20 

MATERIAL TO BRING Poupette long hair, combs, brushes, hairdryer, irons, hairpins, accessories for the gathered style 

MATERIAL AVAILABLE Framesi styling and finishing products, course notes 

TARGETS

  • Enrich the style repertoire of gathered Energy styles with innovative proposals
  • Position the bride service at a suitable level, perceived as a unique, unrepeatable moment, requiring study and trial runs, that should be acknowledged a high value
  • Hone sensitivity towards balance between dress volumes and hair, style, elegance and scenic effect



CONTENTS

  • The customisation of some Italian Style Energy gathered styles
  • Preparation of hair
  • Guide to choosing accessories
  • Creation techniques

 

CREATIVE LAB
ADVANCED LEVEL

Original and prêt-à-porter gathered styles

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METHOD I SEE- WORK ON THE POUPETTE 

DURATION 1 day - Monday (9:30 - 17:00) 

PAX 20 

MATERIAL TO BRING Poupette long hair, combs, brushes, hairdryer, irons, hairpins, accessories for the gathered style 

MATERIAL AVAILABLE Framesi styling and finishing products, course notes 

TARGETS

  • Create original and prêt-à-porter gathered styles with traditional or unusual techniques and accessories
  • Develop harmony between context and hair style
  • Orient in the finishing world: sculpt, shape, fix. The choice of the specific custom product is fundamental for the end result



CONTENTS

  • Experimenting with gathered styles and styling
  • Styling techniques guided by the teacher
  • In-depth knowledge of Framesi styling and finishing lines, useful for launching a reselling activity

 

MAKE-UP EXPRESS
ADVANCED LEVEL

The best use of make-up products

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METHOD I SEE- WORK ON THE MODEL 

DURATION 1 day - Monday (9:30 - 17:00) 

MATERIAL TO BRING Make-up bag (a few days before the seminar participants will be sent the list of indispensable make-up products for the workshop)

During the lunch break participants can be joined by a model for the afternoon workshop 

MATERIAL AVAILABLE Course notes, cosmetics and make-up tools 

TARGETS

  • Add value to cut and color
  • Learn about the best use for make-up products
  • Give customers another reason for preferring the salon
  • Increase salon profitability with a weighty service at a highly contained cost (excellent cost/benefit ratio from both an economic and an image point of view)



CONTENTS

  • Some theoretical concepts (distinction between skin types and choice of cosmetics, observation of face features to correct defects and highlight assets)
  • How to choose colors
  • How to apply the different products
  • Practical demonstration on model
  • Workshop on model for participant

 

MANAGEMENT AREA
MORPHOSIS TRAINING ADVANCED
INTERMEDIATE LEVEL

Communicate service contents and value in the best way possible

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METHOD FACE-TO-FACE TEACHING

DURATION 1 day - Monday (9:30 - 17:00)

PAX 20

MATERIAL TO BRING Combs, brushes, hairdryer

MATERIAL AVAILABLE Morphosis Hair Treatment line product, course notes Morphosis Training Advanced

TARGET

  • Learn how to communicate service contents and value in the best way possible
  • Create customised rituals
  • Learn about and promote visual merchandising becoming an expert when proposing services and products
  • Develop reselling thanks to home maintenance paths



CONTENTS

  • Studying the market: consumer needs
  • Verbal and non verbal communication
  • Sensual communication
  • The in-salon service/product offer
  • Study of visual merchandising: how to create the right environment
  • How to use trade marketing materials
  • The proposal of products/services to be used at home



HOW TO GUIDE POTENTIAL SAMPLES (CHAMPIONS ?)
INTERMEDIATE LEVEL

Learn about the main challenges leaders have to face

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METHOD FACE-TO-FACE TEACHING

DURATION 1 day - Monday (10:00 - 17:30)

PAX 35

MATERIAL AVAILABLE Course notes

TARGETS

  • Learn about the main challenges leaders have to face
  • Know and balance the different roles in a team
  • Provide practical instruments to obtain the others' respect, to motivate them and yourself, to transmit enthusiasm



CONTENTS

  • Guide to action and reflection with the "action learning and coaching” method
  • Control of emotions, to communicate serenely and get your collaborators’ attention
  • Developing leadership



THE SUCCESSFUL INSIGHTS® METHOD
INTERMEDIATE LEVEL

Know the four personalities of the Insights® method

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METHOD FACE-TO-FACE TEACHING AND TEAM WORK

DURATION 2 days Sunday - Monday (10:00 - 17:30)

PAX 10 salons (1 owner + 2 collaborators)

MATERIAL AVAILABLE Course notes

TARGETS

  • Know the four personalities of the Insights® method
  • Understand your personal selling style and that of collaborators
  • Understand customers and how to behave with them



CONTENTS

  • Learn the most effective negotiation and communication strategies
  • Select the rights resources, manage and motivate the team



REWARDING SELLING
INTERMEDIATE LEVEL

Transmit credibility and empathise with customers

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METHOD FACE-TO-FACE TEACHING

DURATION 2 days Sunday - Monday (10:00 - 17:30)

PAX 35

MATERIAL AVAILABLE Course notes

TARGETS

  • Transmit credibility and empathise with customers
  • Present the most effective persuasion techniques
  • Develop the ability to propose unique, personalised solutions which affect your customer
  • Propose the right method to overcome objections and close the sale
  • Transmit the perception of salon success to all staff



CONTENTS

  • How to become sure of yourself and spontaneous when talking to customers
  • The most cutting-edge methods for communicating effectively and convincingly: "active learning and coaching", "act first, then reflect"



MANAGE YOUR COMPANY
INTERMEDIATE LEVEL

Create an effective Business Plan

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METHOD FACE-TO-FACE TEACHING

DURATION 2 days Sunday -Monday (10:00 - 17:30)

PAX 20

MATERIAL AVAILABLE Course notes

TARGETS

  • Create an effective Business Plan
  • Save on taxes
  • Invest and increase salon profitability
  • Manage relations with the bank, the accountant and the tax man



CONTENTS

  • The administrative organisation of the company
  • Tax planning
  • Managing relations with the bank and the accountant



MIXART AREA
MIXART COLLECTION
SPRING – SUMMER 2019 2 DAYS

Rivivere le proposte di stagione

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Sunday 14:30 - 17:00
Monday 9:30 - 17:00
single location


From amongst all the season trends seen on the fashion stylist catwalk, the Art Team has chosen the one that comes closest to its creative spirit. Spring-Summer 2019 Collection proposals are presented to participants to enrich their technical, stylistic skills.

  • Discovering the fashion that inspired the Art Team
  • How to translate a trend into a hair fashion collection
  • Hairstyling as an emotional, inspiring moment
  • Overnight stay and dinner included in the package



FOR YOU

  • Framesi Products
  • Teaching material
  • Collection book
  • Commercial material



DO NOT FORGET

  • Hairdryer and iron
  • Styling accessories
  • 1 long poupette



MIXART COLLECTION
FALL -WINTER – 2019/20 2 DAYS

Rinnovare le proposte di collezione

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Sunday 14:30 - 17:00
Monday 9:30 - 17:00
single location


The new season no longer leads to look upheavals. It harmonises with months just gone by. That is how Mixart remodels its hair fashion collection.

  • Catwalk suggestions and expedients renewing collection proposals
  • A new approach to the male look
  • Overnight stay and dinner included in the package



FOR YOU

  • Framesi Products
  • Teaching material
  • Collection book
  • Commercial material



DO NOT FORGET

  • Hairdryer and iron
  • Styling accessories
  • 2 male poupettes



MIXART COLLECTION DISCOVERY
For owners and 1 collaborator

I segreti del colore e le migliori modalità di taglio

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SPRING - SUMMER 2019 2 DAYS

FALL - WINTER 2019/20 2 DAYS

Sunday 9:30 - 17:00
Monday 9:30 - 17:00
in own area


Two important appointments during which the Art Team focusses on an in-depth analysis of the Mixart Collection cuts and technical services. All the secrets of color, the best cutting methods.

  • Coloring techniques signed MIXART making the Salon a reference point for those looking for fashion, quality and hair care
  • Participants working to absorb the collection proposals and analyse the practical aspects of the cut. In this stage you can also work on the poupette style used during the S/S collection presentation



FOR YOU

  • Framesi Products
  • Teaching material



DO NOT FORGET

  • Hairdryer and iron
  • Accessories and working equipment
  • Poupettes for 3 cuts



MIXART MANAGEMENT


Un percorso manageriale in due formule

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Management courses available

  • FORMULA PLUS
  • FORMULA EASY

contents will be agreed directly with Luciano Sarti.

The Framesi Area Manager can provide all useful information.

HAI(R)EVOLUTION AREA
HAI(R)EVOLUTION SURVEY
FASHION, RESEARCH, TRENDS

Appuntamento durante il Fashion Forum 2019

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SPRING - SUMMER 2019 2 DAYS*

FALL - WINTER 2019/20 2 DAYS**

Sunday and Monday
9:30 - 17:00


  • The season’s many trends include the one talking to the heart of Hai(r)evolution
  • Clothes, accessories, make-up: each look element is decisive for the success of a proposal



FOR YOU

  • Poupette
  • Framesi Products
  • Teaching material



DO NOT FORGET

  • Accessories and working equipment
  • Hairdryer and iron



*Special appointment with Giò Damiani when works end
**This appointment takes place during Fashion Forum 2019

HAI(R)EVOLUTION COLLECTION
CREATE A COLLECTION

Dettagli unici per valorizzare le tue clienti

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SPRING - SUMMER 2019 2 DAYS*

FALL - WINTER 2019/20 2 DAYS**

Sunday and Monday
9:30 - 17:00


  • Hai(r)evolution is not just fashion. It is cut and color too. A work method that optimises times, ensures the result and gives the customer those unique details that add value
  • The collection belongs to each Hai(r)evolution member. Knowing it well means turning it into a promotional tool for the salon, becoming the point of reference for the most fascinating hair fashion



FOR YOU

  • BOOK S-S 2019
  • Communication material F-W 2019/2020
  • Step by step video
  • Poupette
  • Framesi Products
  • Teaching material



DO NOT FORGET

  • Accessories and working instruments
  • Hairdryer and iron



HAI(R)EVOLUTION COLOR
COLOR BEYOND COLOR

Creare sfumature e contrasti unici

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2 DAYS

Sunday and Monday
9:30 - 17:00


  • As unique as a fingerprint, color has never been the same as itself
  • Every woman can be truly unique thanks to her colorist
  • How to personalise nuances and contrasts
  • Solutions that solve the most complex cases
  • Choosing the best Framcolor line
  • Special effects for special cuts
  • Workshop with models



FOR YOU

  • Framesi Products
  • Teaching material



DO NOT FORGET

  • Accessories and working equipment
  • Hairdryer and iron
  • Bring a model for the Monday workshop



FASHION FORUM 2019
HAI(R)EVOLUTION SURVEY

Due giorni di congresso a Riccione

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FALL-WINTER 2019/20

Riccione hosts Fashion Forum 2019. The year’s long awaited moment brings the Hai(r)evolution Team together for three friendly days working, exchanging ideas and notes on the new trends.

Sunday

  • Works open with Giò Damiani
  • Presentation of trends and guidelines



Monday

  • Working with participants to create the proposals
  • Choosing proposals for the final selection



Tuesday

  • Discover Riccione



The Congress package includes: welcoming reception, 2 nights in double room, 2 dinners, lunch on Monday, coffee breaks

LEUZZI AREA
COLLECTION ON THE ROAD
1 DAY FOR SALON OWNERS



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20 PARTICIPANTS

Monday 10:00 - 17:00
in own area
vision in the morning - workshop in the afternoon


Explanation of cutting and coloring techniques from the last P4F collection. Step by step lessons and work sessions in team to hone style skills and techniques, with visual presentations.


FOR YOU

  • 1 course notes for each participant
  • Framesi Products
  • Teaching material



DO NOT FORGET

  • Cutting scissors, hairdryer, straightening and conic irons
  • Accessories and working equipment
  • 1 medium long poupette



ART&CRAFT
3 DAYS FOR SALON OWNERS



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12 PARTICIPANTS

Sunday - Tuesday 10:00 - 17:00
single location Rome


A 3-day meeting dedicated to fashion research and an in-depth study of styles and trends. Analyse the past to understand the present and anticipate the future. Armocromia P4F studies and analysis of color communication. Reference models. Avant-garde interweaving and creations to take creativity towards new expressions.

FOR YOU

  • Framesi Products
  • Teaching material



DO NOT FORGET

  • Hairdryer, straightening and conic irons
  • Accessories and styling tools
  • 1 long poupette



At a request from participants, guided tours can be organised to visit the Capital.

Any overnight stays and meals are not included in the seminar cost.

STRIKE4 ADVANCED COURSE
1 DAY FOR SALON OWNERS



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20 PARTICIPANTS

Monday 10:00 - 17:00
in own area
vision in the morning - workshop in the afternoon


Discover the umpteen color possibilities obtained with STRIKE4, the innovative coloring system designed by Cristiano Leuzzi. Learn to use the STRIKE4 system to the best in the salon, to create surprising coloring effects creatively, fast and safely.

FOR YOU

  • 1 course notes for each participant
  • Framesi Products
  • Teaching material
  • STRIKE4 papers



DO NOT FORGET

  • Hairdryer, straightening and conic irons
  • Accessories and working equipment
  • 1 medium long poupette, preferably blond



AREA TUFANO
FREE COLORS*
A NEW WAY TO COLOR

1ST YEAR - FOR SALON OWNERS



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2 DAYS

Sunday and Monday
09:30 - 17:00


CAMOUFLAGE, the style that hydrates. Give your salon the exclusive coloring technique that enhances hair beauty while performing a healthy hydrating action. The seminar teaches the ANTONIO TUFANO METHOD, ideal for creating perfect nuances by using the exclusive FreeColors papers.

FOR YOU

  • FreeColors papers
  • Framesi Products
  • Poupette
  • Teaching material



DO NOT FORGET

  • Hairdryer and iron
  • Accessories and working equipment



*This seminar can also be sold off the path, with minimum 20 people adhering.

NB. poupettes are not included in the sale of the single course.

FREE STYLE*
THE CUT REVOLUTION

1ST YEAR - FOR SALON OWNERS



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2 DAYS

Sunday and Monday
09:30 - 17:00


DETAIL and TEXTURISING, unique characteristics enclosed in a revolutionary cutting method. Two training days to learn the umpteen uses of the FreeStyle three-blade scissors, the only tool able to highlight each style.

FOR YOU

  • FreeStyle scissors
  • Framesi Products
  • Poupette
  • Teaching material



DO NOT FORGET

  • Hairdryer and iron
  • Accessories and working equipment



*This seminar can also be sold off the path, with minimum 20 people adhering.

NB. poupettes are not included in the sale of the single course.

COLLECTION
THE TECHNICAL-CREATIVE METHOD

1ST YEAR - FOR SALON OWNERS



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1 DAY 1st SEMESTER
1 DAY 2nd SEMESTER


Monday
09:30 - 17:00


Games of light, strong contrasts and woven geometries, overwhelming creativity in a full day’s work. On the second day a course training you to use the ANTONIO TUFANO METHOD by creating the season collection.

FOR YOU

  • Framesi Products
  • Poupette
  • Step by Step video
  • Collection book



DO NOT FORGET

  • FreeColors papers
  • FreeStyle scissors
  • Hairdryer and iron
  • Accessories and working equipment



COLLECTION COURSE
CUT & COLOR

2nd YEAR - FOR SALON OWNERS



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2 DAYS
SPRING-SUMMER 2019

2 DAYS
FALL- WINTER 2019/20


Sunday and Monday
09:30 - 17:00
location: Framesi Academy Cerro Maggiore visual + workshop


The brand collection is always an extraordinary moment. The weekend is dedicated to acquiring cut color lines. It takes place twice a year.

FOR YOU

  • Framesi Products
  • Poupette
  • Step by Step video
  • Collection book



DO NOT FORGET

  • FreeStyle scissors, hairdryer and iron
  • Accessories and working equipment
  • FreeColors papers



MAXIMUM RETURN
PERSONAL GROWTH

2nd YEAR - FOR SALON OWNERS



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2 DAYS

Sunday and Monday
09:30 - 17:00
location: Framesi Academy Cerro Maggiore


Success is a failure overturned. Weekend dedicated to personal growth, through repetitive systems learning to achieve targets. Start the journey to discover our potential.

FOR YOU

  • Teaching material
  • Dossier MAXIMUM RETURN



HAIR PHOTO SHOOTING#SOCIAL
STILISTIC PHOTOGRAPHIC AND SEMINARWEB

2nd YEAR - FOR SALON OWNERS



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2 DAYS

Sunday and Monday
09:30 - 17:00
location: Framesi Academy Cerro Maggiore


Styling and Finishing course, photography and social media. This weekend will teach you how to create the right image to be used on the web, through professional photography, lights and social media rules. The model and photographic set setting will be provided by Framesi. Unmissable appointment for the absolute modernness of this course.

FOR YOU

  • Framesi Products


  • DO NOT FORGET

    • Hairdryer and iron
    • Styling accessories
    • Your smartphone



IS COMMUNITY
PREVIEW OF THE ITALIAN STYLE FRAMESI & ITALIAN STYLE ENERGY COLLECTIONS
FEBRUARY AND SEPTEMBER 2019

3 DAYS - S/S FOR SALON OWNERS
3 DAYS - F/W FOR SALON OWNERS


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Sunday - Tuesday, times to be notified location: Framesi Academy

Research, social changes, fashion, make-up and hair. A study path and creative wave always bringing new ideas into the Salon.

PROGRAM

  • Sunday: presentation of trends and the collection
  • Monday and Tuesday: workshop to develop the Italian Style Framesi and Italian Style Energy collection



Framesi hospitality offers you:

  • 2 nights for a person in double room (Sunday and Monday)
  • 1 dinner (Sunday)
  • 2 light lunches (Monday and Tuesday



FOR YOU

  • Poupette
  • Framesi Products
  • Teaching material
  • S/S and F/W collection kits



DO NOT FORGET

  • Accessories and working equipment



DEVELOPMENT AND CONSOLIDATION OF COLLECTION PROPOSALS
MARCH AND OCTOBER 2019

1 DAY - S/S FOR OWNER AND 1 COLLABORATOR
1 DAY - F/W FOR OWNER AND 1 COLLABORATOR


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Monday 9:30 - 17:30
in own area


Collection means fashion; and exclusive services to be offered to customers, season after season. With our consultants we will learn the new coloring techniques, special recipes and new products

FOR YOU

  • Framesi Products
  • teaching material



DO NOT FORGET

  • Poupette - those cut during the collection workshop can be used
  • Accessories and working equipment



SUCCESS HABITS
TIMELESS PRINCIPLES EFFECTIVE FOR DEVELOPING PERSONAL, INTRA-PERSONAL AND INTERPERSONAL LIFE

1 OWNER + 1 COLLABORATOR

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Sunday-Monday 24 - 25 March
location Bologna


The course is the ideal solution for

  • Managing relations proactively
  • Designing your personal and professional life
  • Managing your time in the best possible way
  • Negotiating respecting mutual needs
  • Understanding the point of view of others
  • Improving team relations harmoniously and effectively
  • Nourishing your life through regenerating, formative actions



FOR YOU

  • 2 classroom training days for the owner and 1 collaborator - Sunday and Monday
  • 2 separate classrooms ( one for owners, the other for collaborators)
  • Training provided by 2 trainers in the 2 separate classrooms
  • Course materials



DO NOT FORGET

  • Curiosity



Framesi hospitality provides

  • 1 night for 2 people in double room (Sunday)
  • 1 dinner for 2 people (Sunday)
  • 1 light lunch for 2 people (Monday)



ITALIAN STYLE COMMUNITY FLORENCE 2019 CONGRESS


FOR SALON OWNERS

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Sunday and Monday10 -11 November

The main event for all affiliation is the congress with its enveloping atmosphere, the chance to get to know each other and compare notes and, above all, be enriched by new experiences created and proposed for the success of Italian Style Community Salons.

For this appointment too Framesi will offer you:

  • 1 night for 1 person in a double room (Sunday)
  • 1 dinner Sunday
  • 1 light lunch Monday



TECHNICAL AREA
STYLING AREA
MANAGEMENT AREA
MIXART AREA
HAI(R)EVOLUTION AREA
LEUZZI AREA
AREA TUFANO
IS COMMUNITY
TECHNICAL AREA
STYLING AREA
MANAGEMENT AREA
MIXART AREA
HAI(R)EVOLUTION AREA
LEUZZI AREA
AREA TUFANO
IS COMMUNITY
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FRAMESI SPA

s.s. dei Giovi 135
20037 Paderno Dugnano (MI)
Tel. 0299040441
Fax 029101318

P. IVA 00729650960