COLLECTION
IS - THE HAIR TREND 2024

A timeless collection, not bound to seasonality, that is set to become a point of reference for hair fashion. Today and tomorrow.
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MACRO TREND
QUIET
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1/32 Gall row sx Gall row dx
MACRO TREND
QUIET
Quiet is the woman who has achieved the solidity that allows her to live without having to prove something to others. In this trend, there is the affirmation of one’s own history and place in the world. There is no need to go overboard to be noticed or to feel like existing.
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MACRO TREND
QUIET
Quiet is the woman who has achieved the solidity that allows her to live without having to prove something to others. In this trend, there is the affirmation of one’s own history and place in the world. There is no need to go overboard to be noticed or to feel like existing.
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MACRO TREND
REACTIVE
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1/35 Gall row sx Gall row dx
MACRO TREND
REACTIVE
Reactive is the rebel woman who wants to make her voice heard to not be complicit in what she disapproves of in society. Tending, but not necessarily, young, she says a resolute NO to what goes against her principles but passionately embraces the causes that matter to her.
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MACRO TREND
REACTIVE
Reactive is the rebel woman who wants to make her voice heard to not be complicit in what she disapproves of in society. Tending, but not necessarily, young, she says a resolute NO to what goes against her principles but passionately embraces the causes that matter to her.
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MACRO TREND
FREE
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1/32 Gall row sx Gall row dx
MACRO TREND
FREE
Free is the expression of femininity against any constraint and social prejudice. Sweet and romantic or over-the-top, witty, but also sensual. Emancipated and self-assured. Convinced of her own abilities and potential, she is the woman free to be herself.
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MACRO TREND
FREE
Free is the expression of femininity against any constraint and social prejudice. Sweet and romantic or over-the-top, witty, but also sensual. Emancipated and self-assured. Convinced of her own abilities and potential, she is the woman free to be herself.
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