COLLECTION
IS - THE HAIR TREND 2025

A timeless collection, not bound to seasonality, that is set to become a point of reference for hair fashion. Today and tomorrow.
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MACRO TREND
HERITAGE
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1/37 Gall row sx Gall row dx
MACRO TREND
HERITAGE
Heritage is the experience rooted in history and tradition. It is an intimate and personal concept, linked to memory. It is the experience of the past that becomes the solid base on which we can build our present, today full of uncertainties, but also the resource that helps us to better understand the future. Heritage is not only a legacy of objects and traditions that are renewed through contemporary taste, but also a transmission of values, knowledge and knowhow. A very rich heritage that becomes one with our identity.
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MACRO TREND
HERITAGE
Heritage is the experience rooted in history and tradition. It is an intimate and personal concept, linked to memory. It is the experience of the past that becomes the solid base on which we can build our present, today full of uncertainties, but also the resource that helps us to better understand the future. Heritage is not only a legacy of objects and traditions that are renewed through contemporary taste, but also a transmission of values, knowledge and knowhow. A very rich heritage that becomes one with our identity.
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HYBRID
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1/31 Gall row sx Gall row dx
MACRO TREND
HYBRID
Hybrid is the overwhelming experience of free experimentation, of that attempt at new roads, new creative paths, new visions that make our living prolific. It is the experience understood as an experiment, in the scientific sense of the term, which regardless of the result, nonetheless gives us an opportunity for growth and renewal. Hybrid embodies the challenge of the possible, an attempt to question the state of things by seeking alternative solutions and new balances of expression.
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MACRO TREND
HYBRID
Hybrid is the overwhelming experience of free experimentation, of that attempt at new roads, new creative paths, new visions that make our living prolific. It is the experience understood as an experiment, in the scientific sense of the term, which regardless of the result, nonetheless gives us an opportunity for growth and renewal. Hybrid embodies the challenge of the possible, an attempt to question the state of things by seeking alternative solutions and new balances of expression.
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MACRO TREND
PLEASURE
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1/34 Gall row sx Gall row dx
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PLEASURE
Pleasure is the experience that invites us to rediscover and enjoy the small moments of happiness of the everyday. In an increasingly busy world in which it seems to have become impossible to feel fulfilled, this story takes the form of pure escapism, a moment of lightness that allows us an escape from the pressures of life. Pleasure is an experience that totally engages our senses, makes us dream and, at least for a while, makes us forget daily difficulties. It is the wonder of looking at the world with the curious eyes of a child who finds wonder in everything around him.
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MACRO TREND
PLEASURE
Pleasure is the experience that invites us to rediscover and enjoy the small moments of happiness of the everyday. In an increasingly busy world in which it seems to have become impossible to feel fulfilled, this story takes the form of pure escapism, a moment of lightness that allows us an escape from the pressures of life. Pleasure is an experience that totally engages our senses, makes us dream and, at least for a while, makes us forget daily difficulties. It is the wonder of looking at the world with the curious eyes of a child who finds wonder in everything around him.
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