INNOVATIVE TECHNOLOGY
Deep, lasting color enriched with specific ingredients that work synergistically
SODIUM PCA
Naturally present in the NMF (Natural Moisturising Factor), it helps improve the hydration and elasticity of the hair and scalp.
ARGININE
One of the main amino acids that compose the hair keratin. Its alkaline pH helps the cuticles open up without damaging the hair, for a better penetration of the color.
COMPLEX OF BIOESTERS FROM RICE, JOJOBA AND SUNFLOWER
Their structure is similar to that of the hair, they penetrate deep into the fibres, carrying along the pigments, setting them deep down for a fade-resistant, lasting color that stays shiny even after many washes.
BIODEGRADABLE CHELATING AGENT
It sequesters the metal ions, thus preventing the color changing and protecting the health of the hair.