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IS - THE HAIR TREND

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FRAMCOLOR 2001
PERMANENT COLOR

FRAMCOLOR 2001 INTENSE
PERMANENT COLOR
COMFORT FORMULA

FRAMCOLOR GLAMOUR
PRE-MIXED PERMANENT COLOR

FRAMCOLOR ECLECTIC
DEMI-PERMANENT AMMONIA FREE COLOR

FRAMCOLOR ECLECTIC CARE
PERMANENT AMMONIA-FREE COLOR

FRAMCOLOR ECLECTIC 5D COLOR GLOSS
DEMI-PERMANENT LIQUID COLOR

FRAMCOLOR PURE PIGMENT PLUS
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COLOR&CARE

DECOLOR B SYSTEM
HIGHER QUALITY SERVICE

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COMPLETE METHOD,
PERFECT RESULTS

FRAMESI PROFESSIONAL ACTIVATOR
A CUSTOMISED SOLUTION

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MORPHOSIS
HAIR TREATMENT LINE

HAND GEL
CLEANSING GEL FOR HAND HYGIENE

Finishing & Styling

FOR-ME
MY IDEA OF ME

Shape & texture

SMOOTHING SYSTEM
SMOOTHING AND DISCIPLINING TREATMENT, EVEN FOR BLOND HAIR

FRAMESI STRAIGHTENING & WAVING SYSTEM
SAFE STRAIGHTENING OR WAVING SYSTEM FOR HAIR

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KITS & GIFTS IDEAS

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FRAMESI BARBER GEN
THE EXCELLENCE OF MEN'S GROOMING

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COLLECTION

IS - THE HAIR TREND

KEY CLIENT COLLECTIONS

FRAMESI BRIDAL COLLECTION

FRAMESI BARBER GEN COLLECTION

EDUCATIONAL & PARTNERSHIPS

COLOR

LIGHTENING AND BLEACHING

Directors&Trainers

DIRECTORS&TRAINERS
The creators, the managers, the teachers. True icons, renowned and expert points of reference

FRAMESI INTERNATIONAL TEAM
Get to know all the stylists who proudly take the Italian Style to classes and hair salons all over the world.

Education & Affiliations

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Framesi International Congress

MISS ITALIA

IDENTIDAD LATAM

DMA 2024

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OUR STORY

Framesi has been designing innovative products and services that stimulate the creativity of hairdressers around the world since 1945.

2024
FRAMCOLOR ECLECTIC 5D COLOR GLOSS provides colorists with a new range of toners particularly suitable for those sensitive to the “ammonia-free” concept. Moreover, they are universally perfect for giving every client the benefit of lustrous and healthy-looking hair, as if after a restorative treatment.

2023
FRAMCOLOR ECLECTIC gets a makeover. With its ammonia-free, resorcinol-free and PPD-free formula, it is perfect to add instant shine and brightness to the hair, while protecting it from oxidative stress for an antiaging effect.

2022
Morphosis Hair Treatment line has been rethought and reformulated to offer products that are increasingly more innovative and sustainable. Perfect for answering all Conscious Beauty needs.

2021
FRAMCOLOR PURE PIGMENT PLUS
16 direct ready-to-use pigments with acid pH formula and hyper-hydro technology that combine the benefits of a coloring service with the ones of a treatment.

2019
A versatile styling, in all its forms.
FOR-ME is the new finishing and styling line formulated with an innovative main principle, extremely effective against environmental pollution.

2019
Application time is reduced by half with the revolutionary Framcolor 2001 Intense that combines luminosity and brilliance with unbeatable intensity.

2018
An innovative color technique by Passion4Fashion gets introduced to stylists all over the world: with Strike4™ you can now change hair color in 20 seconds only.

2017
With the BOLD line, and its vivid and brilliant shades, Framcolor welcomes new generation direct pigments which delivers extraordinary results and leave the hair shiny, smooth and protected.

2015
"FAST FASHION STYLING" is the new claim of the BY line, which brings together under a single concept the top products of the previous lines, BY and I.DENTITY.

2014
The cooperation with the designers of the Polytechnic University of Milan continued, and MORPHOSIS changed its look. The haircare line was renewed and the first DD CREAM for hair was added to the products. The same year, Framesi acquired the exclusive right to distribute the furniture and home decor accessories of the prestigious Japanese brand TAKARA BELMONT.

2013
The product range expanded and even the United States fell in love with Framesi new entries. The COLOR LOVER products became a must-have for millions of consumers.

2010
The pre-mixed color entered the Framcolor lines. FRAMCOLOR GLAMOUR, designed for professionals first approaching Framesi colors.

2008
Interested in the needs of every customer target, Framesi developed I.DENTITY, the finishing and styling product family, which, together with BY, was able to satisfy a young and feisty audience.

2007
MORPHOSIS, Framesi's hair care line, was born in collaboration with the Polytechnic University of Milan. FRAMCOLOR ECLECTIC, the semi-permanent, ammonia-free color, was launched the same year.

2005
Now present all over the world, Framesi celebrated 60 years with an International Congress, which involved hairdressers from all continents, and with the last unforgettable Fashion Show in Milan.

2004
Created in collaboration with the Framesi Research Laboratory in the USA, OPTIONS by Framesi became the new line of conditioners focused on the specific needs of each hair type.

2003
The first BY line, a complete range of styling and finishing products, was born.

2002
The Partner Club Italian Style project, a group system with a young and dynamic style, was then developed.

2000
Framesi completed its offer with services and support focused on the hairdresser's success: professional clothing and furniture lines, Customised advice and projects, specific campaigns and promotions allowed for the growth of many salons.

1998
Italian Style Energy was born from the need to offer hair fashion closer to a very young and glamorous customer target. The new design team supported Italian Style Framesi in multidisciplinary research in order to create a second collection inspired by extreme tendencies, but still very easy to be worn.

1993
Important partnerships with American Scientific Institutes and various Italian universities were established in order to develop latest-generation formulas and carry out more and more inflexible quality tests.

1990
In the wake of the bright lights of Milan fashion, Framesi created the Fashion Show: nightclubs, fairs and theaters hosted several celebrities loved by the audience over the years, in order to present the new Italian Style seasonal proposals to the hairdressers most focused on innovation and style.

1987
The headquarters of Paderno Dugnano expanded and reached 12.000 square meters, new machinery allowed for production increase; the Research and Quality Control Laboratory expanded as well.

1982
After that, Futura 80 was created: the cosmetic coloring with an exclusive 1:1 dilution, gentle on the hair, but with intense shades.

1980
To present the first Italian Style Framesi collection, Framesi chose Cosmoprof, which also became the first appointment in a schedule full of participations in the most prestigious professional events.

1979
Italian Style Framesi, then, was born: an institutional stylistic group that spread the concept of research and total look throughout the world through hair fashion collections truly appreciated for their strong made in Italy flavour. The commercial boundaries expanded by reaching Turkey, where the first distribution license was obtained.

1975
Orders increased, so productivity needed adequate space: Framesi, therefore, moved to the new, more modern headquarter of Paderno Dugnano, where the new internal Research Laboratory was established. The first Framesi product to be exported to the US was a cream coloring.

1973
Framesi then went to Canada and started international distribution.

1968
The company participated in the Milan Trade Fair, a prestigious international showcase.

1963
Framesi left the original headquarters and moved to Via Davanzati, still located in Dergano, a historic area of Milan. The production grew and Franchina set up a sales network all over the country.

1960
Framesi enhanced its vocation towards the professional field and highlighted the expertise of hairdressers by organizing several events.

1950
Roberto Franchina managed the company on his own and launched the first professional hair products, as well as colognes and perfumes and, especially, the first hair color made in Italy, which will become the company's pride and joy.

1945
Thanks to an idea of Roberto Franchina, together with his friends Messa and Sironi (Fra-Me-Si), a company producing talcum powder and hair wax was established.

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The Data Controller is Framesi S.p.A. (VAT number 00729650960), in the person of legal representative Roberta Franchina (hereinafter “Data Controller”), with offce at Strada Statale dei Giovi 135 in 20037 Paderno Dugnano (MI), who informs that, pursuant to Art. 13 of EU Regulation 2016/679 (“GDPR”), your data will be processed in the manner and for the purposes specifed below.

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The personal data are stored in servers within the European Union, located in Frankfurt. It remains understood in any case that, if necessary, the Data Controller shall have the right to move the servers, even extra-EU. In that case, the Data Controller ensures from this time on that the transfer of data extra- EU shall take place in compliance with the applicable provisions of law, by stipulation of the standard contractual clauses as provided by the European Commission.

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