SMOOTH DISCIPLINED

Color

Treatment

Finishing & Styling

Shape & texture

Barber

Kits

Accessories

Directors & Trainers

Education & Affiliations

Academies

COMPANY

HISTORY

Sustainability

CONTACTS

Framesi International Congress

Cosmoprof 2026

COLLECTION STYLES

KEY CLIENT COLLECTIONS

FRAMESI BRIDAL COLLECTION

PRODUCTS
SMOOTH DISCIPLINED

PRODUCTS

COLLECTION

EDUCATIONAL & PARTNERSHIPS

EVENTS

COMPANY

ITA

ENG

ITA

ENG

PRODUCTS

Color

FRAMCOLOR 2001
PERMANENT COLOR

FRAMCOLOR 2001 INTENSE
PERMANENT COLOR
COMFORT FORMULA

FRAMCOLOR GLAMOUR
PRE-MIXED PERMANENT COLOR

FRAMCOLOR ECLECTIC
DEMI-PERMANENT AMMONIA FREE COLOR

FRAMCOLOR ECLECTIC CARE
PERMANENT AMMONIA-FREE COLOR

FRAMCOLOR ECLECTIC 5D COLOR GLOSS
DEMI-PERMANENT LIQUID COLOR

FRAMCOLOR PURE PIGMENT PLUS
DIRECT PIGMENTS
COLOR&CARE

DECOLOR B SYSTEM
HIGHER QUALITY SERVICE

COLOR METHOD
COMPLETE METHOD,
PERFECT RESULTS

FRAMESI PROFESSIONAL ACTIVATOR
A CUSTOMISED SOLUTION

Treatment

MORPHOSIS
HAIR TREATMENT LINE

HAND CARE
TAKE CARE OF YOUR HANDS

Finishing & Styling

FOR-ME
MY IDEA OF ME

Shape & texture

SMOOTHING SYSTEM
SMOOTHING AND DISCIPLINING TREATMENT, EVEN FOR BLOND HAIR

FRAMESI STRAIGHTENING & WAVING SYSTEM
SAFE STRAIGHTENING OR WAVING SYSTEM FOR HAIR

Barber

FRAMESI BARBER GEN
THE NEW GROOMING GENERATION

Kits

Accessories

COLLECTION

COLLECTION STYLES

KEY CLIENT COLLECTIONS

FRAMESI BRIDAL COLLECTION

EDUCATIONAL & PARTNERSHIPS

COLOR

LIGHTENING AND BLEACHING

Directors & Trainers

DIRECTORS & TRAINERS
The creators, the managers, the teachers. True icons, renowned and expert points of reference

FRAMESI INTERNATIONAL TEAM
Get to know all the stylists who proudly take the Italian Style to classes and hair salons all over the world.

Education & Affiliations

Academies

EVENTS

Framesi International Congress

MISS ITALIA

Cosmoprof 2026

COMPANY

HISTORY

Sustainability

CONTACTS

Back

SMOOTH DISCIPLINED

UNBEATABLE STRAIGHT HAIR AND PROTECTION

Must-have products for humidity-proof silky hair and one for thermo-protection for daily heating styling.

132
Hydra Me Milk Spray

119
SHINE ME BRIGHTLY SUPER COAT

218
SMOOTH ME SERUM

128
PROTECT ME THERMO SPRAY

132
Hydra Me Milk Spray

Silicone-free moisturizing milk spray, designed to guarantee daily hydration and preserve the natural lightness of the hair.
It immediately improves combability, softens and protects the hair fiber without weighing it down, leaving hair visibly silkier, shinier and more manageable.

Formulated with 98% ingredients of natural origin*.

*Natural origin index calculated in accordance with ISO 16128.

150 ml

BUY NOW

With FOR-ME, hair is always protected thanks to the Wakame Algae extract that ensures TOTAL DEFENSE

FROM ENVIRONMENTAL POLLUTION,
thanks to its detoxifying action
and contrast to free radicals

FROM HEAT,
with a barrier effect against
thermal shock from hairdryers
and straighteners

FROM DEHYDRATION,
because it preserves the moisture
level during and after styling,
leaving the hair more vital

FROM FADING
for a longer-lasting intense
and bright color

INGREDIENTS

extract of Wakame Seaweed
anti-pollution filter
anti-heat filming agents

HOW TO USE

spray uniformly over dry hair
proceed with heat styling

BUY IT
IN OUR SALON
ico locator

buynow_ita_text1

FIND SALON

popup_buynow_ita_title2
ico ecommerce

buynow_ita_text2

popup_buynow_ecommerce_btn

BUY IT
IN OUR SALON
ico locator

FIND THE NEAREST
FRAMESI SALON

FIND SALON

ARE YOU A
HAIRSTYLIST?
ico hairstylist

WHERE ARE YOU FROM?

COMPLETE THE FORM
YOU WILL BE CONTACTED AS SOON AS POSSIBLE

I have read the privacy statement and agree to the Terms of Use.

I want to subscribe to Framesi newsletter.

SEND

Contact sent!

DOWNLOAD FRAMESI
HAIR COLLECTION

The app with the best
Framesi fashion-hair suggestions

SUBSCRIBE TO OUR NEWSLETTER
GET FRAMESI UPDATES TO YOUR EMAIL INBOX

FIND THE NEAREST
FRAMESI SALON

FRAMESI is certified

FRAMESI SPA

Strada Statale dei Giovi 135 (GPS: 'via Reali 135')
20037 Paderno Dugnano (MI)
Tel. 0299040441

P. IVA 00729650960

APP COLLECTION
LEGAL NOTES
SALON LOCATOR
CONTACTS

JOIN THE WORLD FRAMESI SOCIAL

ENVIRONMENTAL LABELING
Optimize the environmental impact of our products

SUBSCRIBE TO OUR NEWSLETTER
GET FRAMESI UPDATES TO YOUR EMAIL INBOX

Name*

Email*

Country*

I am*

HAIRSTYLIST

CUSTOMER

Privacy*

Dear Customer,

We want to inform you that “EU Regulation 2016/679” concerning the protection of natural persons with regard to the processing of personal data, as well as the free circulation of such data (hereinafter “GDPR”), views the safeguarding of individuals in the processing of data of a personal nature as a fundamental right. Therefore, pursuant to Article 13 of the GDPR, we inform you with this Privacy Notice about the handling of the personal data you entered in the newsletter subscription form on the website www.framesi.it (hereinafter “website”) in order to get access to the services/information required, that is the request to receive the Company’s newsletter.

The Data Controller is Framesi S.p.A. (VAT number 00729650960), in the person of legal representative Roberta Franchina (hereinafter “Data Controller”), with offce at Strada Statale dei Giovi 135 in 20037 Paderno Dugnano (MI), who informs that, pursuant to Art. 13 of EU Regulation 2016/679 (“GDPR”), your data will be processed in the manner and for the purposes specifed below.

1. Object of processing: the Data Controller processes personal data, including identifcation (name and last name, e-mail address, belonging to consumer or professional category, Country), communicated by you at the time of registration via the newsletter subscription form.

2. Purpose of processing: only subject to the interested party’s explicit consent, data entered during the newsletter subscription could be used by Framesi for the periodical sending of DEM (Direct Email Marketing) and newsletters to inform the user about exclusive initiatives the Company offers. Failure to provide the required data will make it impossible for the user to receive Framesi S.p.A.’s newsletter.

3. Manner of processing: the processing of your personal data is done by means of the operations specifed in Art. 4(2) of the GDPR, namelye collection, recording, organization, storage, consultation, elaboration, modifcation, selection, extraction, comparison, use, interconnection, block, communication, deletion and erasure of data.

Your personal data may be processed both by elaboration on paper and electronic means. The Data Controller will process the personal data for the time necessary to achieve the purposes as per above and in any case for no more than 10 years from the date of recording or until such a time when you decide to unsubscribe through the dedicated button available in every newsletter.

4. Access to data: your data may be made accessible, for purposes as per Art. 2, to the Data Controller’s employees and collaborators, in their capacity of delegates and/or external data processors (e.g. the web agency charged with the management and maintenance of the application) and/or system administrators.

5. Communication of data and transfer of data extra-EU: the data collected are not subject to transfer outside the European Union.

The personal data are stored in servers within the European Union, located in Frankfurt. It remains understood in any case that, if necessary, the Data Controller shall have the right to move the servers, even extra-EU. In that case, the Data Controller ensures from this time on that the transfer of data extra- EU shall take place in compliance with the applicable provisions of law, by stipulation of the standard contractual clauses as provided by the European Commission.

6. Rights of the Data Subject: in your capacity of Data Subject you have certain rights specifed under Art. 15 of the GDPR, namely the righte 1) to obtain confrmation as to whether or not personal data concerning you exist, regardless of their being already recorded, and communication of such data in intelligible form; 2) to obtain information as toe a) the source of the personal data; b) the purposes and methods of processing; c) the logic applied to the processing if carried out with the help of electronic means; d) the identifcation data concerning the Data Controller, Data Processors and the Representative designated as per Art. 3(1) of the GDPR; e) the entities or categories of entity to whom or which the personal data may be communicated and who or which may get to know said data in their capacity as designated representative(s) in the State’s territory, data processor(s) or person(s) in charge of the processing; 3) to obtaine a) updating, rectifcation or, where interested therein, integration of the data; b) erasure, anonymization or blocking of data that have been processed unlawfully, including data whose retention is unnecessary for the purposes for which they have been collected or subsequently processed; c) certifcation to the effect that the operations as per letters a) and b) have been notifed, as also related to their contents, to the entities to whom or which the data were communicated or disseminated, unless this requirement proves impossible or involves a manifestly disproportionate effort compared with the right that is to be protected; 4) to object, in whole or in part, on legitimate grounds, to the processing of personal data concerning you, even though they are relevant to the purpose of the collection.

Where applicable, you also have rights pursuant to articles 16-21 of the GDPR (right to rectifcation, right to erasure, right to limitation of processing, right to portability of data, right to objection), as well as the right to lodge a complaint with the Privacy Authority.

7. Procedure for exercise of rights: at any time you may exercise said rights by sending an e-mail to Framesi S.p.A. as followse risorseumane@pec.framesi.it.

8. Data Controller, Head Data Processor and Data Processors: the Data Controller is Framesi S.p.A. The Head Data Processor is Ms. Roberta Mencarelli, e-mail addresse risorseumane@pec.framesi.it.

The updated list of the subjects in charge of processing and of the Data Processors is kept at the offce of the Data Controller.

IN CONJUNCTION WITH THE ENTERING OF E-MAIL ADDRESS AND PASSWORD
I have read the terms of use and the Privacy Notice (Art. 13 GDPR) and I GIVE CONSENT to the processing of my data to receive via e-mail from Framesi newsletters containing explanatory subject matter, special offers and information about the activities, products and services offered by Framesi S.p.A.

I have read the privacy statement and agree to the Terms of Use.